It’s very important to be aware of how we’re monetizing our traffic. I’m not saying that you should monetize every single thing you put out, but as a coach and online business owner, I think it's important to know how much money you're generating every week, month, etc.
Things that go into your business are going to financially reward you because that’s going to allow you to stay in business and continue to grow. It's important to know how to attract customer attention with quality content.
Begin with the end in mind. Where is it you’re going to be making money in your business? What product, program, or service are you going to lead them into?
If you're new then you might not have your packages and programs set up. If this is the case, you should prioritize getting those ready.
If you're a bit more advanced, it's more about launching and amplifying the packages you already have. Sometimes you make...
In the previous article, we talked about how you can create your big picture content framework. Today, let’s dive deeper into the details of making sure that your content gets published and how you can repurpose your content across multiple platforms.
Typically, I like to publish one long-form content for the week and create short-form content from it that goes out to our social media platforms throughout the week. In addition, we’ve come up with a database of all previous content that we published throughout the years where we can also repurpose content from so we can show up consistently online even if I am not able to publish new content or we just simply don’t have enough short-form content to publish for that week.
A little recap on how to create your content framework:
Come up with 4-5 major topics or types of content you will cover as it relates to your ideal client and what you help them with.
Brainstorm 4-5 headlines from each...
Be willing to create bad content.
During the pandemic, I decided that I wanted to learn how to draw. This simply required me to practice drawing and one helpful tip I got was from a mentor who told me to be willing to produce bad art. This allowed me to be able to toss my perfectionism to the side and put in the reps every single day. Through my constant practices, I was able to improve my skills which we can also apply to when we create content for our business.
Showing up to help is better than trying to be perfect.
The goal of planning and creating our content should not be to create the best content nor the content that makes you a thousand dollars. Instead, our goal should be to consistently show up and get yourself out in the online space through your content.
There are no rules– You get to make your content be whatever you want.
While there could be best practices for your platform of choice, there are no...
Contrary to popular belief, if you are a coach or wanting to start a coaching business, you should not think of your ideal clients as magical unicorns that you are trying to chase or find somewhere within the internet.
Instead, think of them as somebody that is probably already in your circle and somebody who is a tangible human being just like you and I. It’s very important that we do the mindset work around what we believe this person is and not put them on a pedestal that automatically creates this distance between you and them making it even more difficult for you to reach out to them.
Next is to go out there and talk to them. How do we do this? It can be as simple as creating a post that speaks about something that you want to help people with that they may relate to. Inside the Impact-Driven® Coach School, we work with our clients extensively to create this and test their coaching offers and their messaging so you know exactly what words will...
As an entrepreneur we all have periods of highs and lows. Sometimes during the lows you may find yourself losing your motivation to keep going with your business.
Let’s talk about how you can continue to keep your motivation high and focus on wealth building:
1. Get clear on what your vision is.
Tune into what you truly want for your business like how much money you want to be generating (your take home), how that will impact your life and keep this in mind from the get go. Visualizing this will provide you with a deeper motivation that is grounded. This is also called Towards motivation.
2. Remind yourself of what you don’t want.
While Towards motivation is a very beautiful and effective way to motivate yourself, Away-From motivation can also be very powerful to help you achieve your goals. This is when you think of what it is you want to move away from – Do you want to stop stressing about how you can pay your bills, or maybe you want to stop...
We’ve put together some of the most frequently asked questions from our clients that you might also be asking about the Impact-Driven® Coach School.
Discover the answers to these questions:
Do you have more questions or maybe want to discover more how you can create a $100K coaching business for yourself without having to keep up with the social media trends or having to sacrifice time with your family? Join us in the Impact-Driven Coach School here.
If you want to replace your job with your coaching income so you don’t have to trade your time for money, create a steady income stream and be financially independent and be your own boss, no longer worry about how you will pay for unexpected expenses or even about paying your team if you have one, here’s something I want to share with you.
Maybe you have been trying to sell your coaching packages but are unsure how to get clients or how to sell $5-10K coaching packages with ease or perhaps you have booked some coaching clients that have demanded a lot from you even though they aren’t paying high-ticket rates.
In this episode, you will discover how you can have a coaching program that you can sell for $5-10K per client and understand how to create a program that sells by creating a win-win situation with your clients so you can uncap your income and sell your high-ticket coaching package weekly.
This video is a part of our 5-day FREE...
The right price for your coaching package is important so you can scale. However, setting the right price is not so simple. Oftentimes, I have clients that will charge a certain price only to later find out that they’re actually losing money with their coaching program.
Some things to keep in mind are to make sure prices are appropriate for your market. Be mindful of what your market can tolerate. What might be high-end for a teacher will be different from the CEO of a company. Those are two different price ranges, two different solutions, and two different problems.
Be high-end and price appropriately for the niche you’re in and don’t just try to match the market. Pricing based on what other people charge makes no sense. You need to have a coaching pricing strategy
Imagine selling a BMW but pricing this BMW based on every other car on the lot. You don’t take into account the different specs of each car. Some cars don’t match certain people. Everyone is...
Pricing is determined by the value that you provide to your ideal client. You don’t exactly determine the price of your service by what you want to charge them. Instead, pricing should come from how much your client is willing to pay for them.
Here are some things to consider when pricing your coaching packages:
1. Consider the customer’s win-win package.
Your service must bring value into your client’s life at a level of 10x the investment in coaching with you. This will make your clients pay for your services right away without any hesitation because your service solves their most pressing problems.
2. Create an offer that makes sense for yourself and your business.
Often, I see a big disconnect between the business people want to build and the packages that they are offering. For example, if you are a lifestyle coaching business that promotes working fewer hours, you wouldn't create a package that would require your clients to put in...
Mindset is such a big part of creating the results you want for your business, whether that be a mindset that is going to propel you forward and allow you to achieve your dreams or a mindset that is going to hold you back, cause you to procrastinate, and end up having you create self-sabotage.
Let’s talk about some of the success mindset that you can start to adapt in your business for you to reach the six-figure mark and beyond:
1. Look at problems as opportunities.
Whenever you see a roadblock, a barrier, or something that is not working, look at it as an opportunity for a business to emerge instead of complaining about it. Ask yourself if that is a problem you want to solve, how you can solve the problem, and what value that adds to your clients, your niche, and the industry.
2. Find ways to serve your ideal client at every step in the sales process.
Serving your ideal clients in a way that is kind and loving without giving away what you actually...
It’s time to show up consistently and with ease for the clients you are meant to serve.
Hit the button below to register to a 1-day workshop where you will discover a good content system that will get you seen online by your ideal clients so you can increase your reach and get more sales happening on October 1st.