In this episode, Mariana talks about list building strategies that will connect with and convert your ideal clients from prospective customers into life-long brand promoters.
Click play below to tune in:
[01:00] The importance of asking your ideal clients before you create your opt-in
[02:15] Why your messaging needs to be consistent throughout your funnel
[03:45] Are you solving the first step with your opt-in?
[05:30] The true purpose of a good opt-in
[07:15] The transformation your opt-in provides
[13:45] Are you still doing the $6/hour tasks or are you doing the $5,000/hour tasks?
Are you ready to step into the role of Thriving Impactful CEO and create an email list that not only connects with but converts your potential clients? This is just the top of the bigger funnel. Apply for a consultation here.
I have always felt like I had to work 10x harder than everyone else around me.
In nursing school I would clock 8 hours a day at the library studying where others in my class could study before the test and be fine.
I was raised to have a strong work ethic and it worked.
I always worked hard to go after my goals.
And I made many of my goals come to life this way.
Climbing the corporate ladder.
Building my coaching business.
Until a couple of years ago, my business was already making 6-figures and I realized I was creating the same thing I didn’t want from my corporate job.
The long hours.
And beating myself up for not being at the next level which naturally, after hitting 6-figures was... 7 figures.
What I realized at that moment was that the lifestyle piece was why I built my business and I was unwilling to put that off until I reached the “next level”.
It was a stand...
Kids make fantastic teachers.
They have an interesting way of teaching you things that you might not be able to learn anywhere else.
Kids are straightforward, honest, and incredibly innocent.
All this makes them perfect for delivering life lessons you might not know you needed.
My 3 year-old taught me one of the most valuable lessons I learned in one of the purest ways.
She told me 4 words that I will never forget.
“Mommy I miss you”
As a parent this can be heart wrenching to hear when you have been home with them all day.
While I was there with them physically, I wasn’t present with them.
What they missed was the connection, not my body sitting there on the computer.
I was too busy serving all my 1:1 clients, marketing my business, and trying to make a living that I forgot that my kids who mean the world to me are my #2 priority (after my own health of course).
Before this interaction I didn’t even realize that I was spending far too much time on my...
You need to sell your soul to succeed.
Well not exactly that…
The BIGGEST lie is that you must work an inhuman amount of time to see success as an entrepreneur.
Think sleepless nights, working on weekends, and having to skip those fun family parties. (Which let’s be real, it’s basically selling your soul)
If you’re not spending every waking moment working on your business then there’s no way you can succeed.
Contrary to popular belief, more time put into your business doesn’t mean you’ll get more out of your business.
In fact, it’s the opposite and doing this will only put you on the fast track to burn out.
Fortunately, you don’t need to work 16-hour days to grow and scale your business to 6 figures.
What if I told you that you can grow your business to 6 figures in 16 hours a week?
The thought of this might seem crazy!
Know that it’s not just a pipe dream or something that’s only reserved for the upper echelon...
In this episode, Mariana talks about freebies marketing and how to use digital freebies to convert and sell your program.
Click play below to tune in:
00:30] What are the top things to know about freebies?
[02:30] What is the mindset around freebies?
[04:00] Why are you getting the wrong people?
[04:45] How to actually convert your freebie?
[08:00] Does technical stuff really matter?
[13:00] Looking for the perfect freebie?
Are your freebies not converting? Or you simply don’t know how to use them and boost your sales? Apply for a consultation here and learn everything about freebies marketing and how to prepare, create and implement perfect freebies that will generate you income.
Last year I spoke with a woman on the phone about working with us in one of our high-level masterminds.
I am sharing this with you today because even though I have really good systems and a good mindset around sales, sometimes I make mistakes too.
I was not using my system and being diligent about following up with this particular client.
I let my own brain get in the way of helping her.
I made excuses for why I shouldn’t follow up with her.
Things like “I don’t want to bother her.”
“She just booked out of nowhere so she probably needs more time to get to know my brand better.”
And “I just don’t know if she is my ideal customer.”
I shudder when I think about the truth of these statements, given what I know now.
I spoke with her just last week and immediately I realized that I had failed her.
Since that time, she invested in multiple courses to try to learn all the...
Last year, we ran an event and in one day we got 2000 visitors to the registration page.
Sounds like a dream come true for most online business owners.
Well you know me, I always tell it like it is and share the real raw truth.
Our conversion rate sucked.
When I looked at what our copywriter had written...it stood out to me like a sore thumb.
One word made the difference between 90 more people registering for the event.
See the copywriter was trying to target the higher level entrepreneur that we usually serve in our higher level programs.
But the word “next” excluded everyone who had not yet reached the 6-figure mark.
And this particular event was meant to be for list growth and getting clients into our ascension plan, not to sell them right into the highest level.
When we changed that one word we increased conversions and were able to capture 90 more people from that single word without...
Sometimes I feel like I am on top of the world.
Like I can do hard things, like a boss, like a badass.
And other times I feel like a complete failure as a business owner, as a mom, and in my life.
Can you relate?
This is just a part of the human condition.
When I hear people ask me how to grow their confidence so that they can sell more.
Or how to maintain that sense of “I can do anything” after the 50th rejection for the week.
The best answer I have is, #1 there is nothing wrong with you.
You are a human with a human brain that tends to generalize, and be really good at finding problems.
And more importantly, you are not the human that is on the sidelines, not going after your dreams.
YOU are showing up and going after your dreams.
It is natural to experience fear and doubt when you are playing life full out.
These feelings are what have...
In this episode, Mariana talks about changing beliefs and how personal belief systems affect your business.
Click play below to tune in:
[01:30] How beliefs are formed?
[04:30] Tip that helped me to scale my business
[05:45] What is the relationship between sales and beliefs?
[07:00] Are your beliefs aligned with your goals?
[08:00] What is your personal belief system?
[09:00] How to get beliefs that will serve you?
Ready to learn more about neuroscience of belief and how you can apply this to your business? Apply for a consultation here and align your beliefs with your goals so they serve you and upscale your business.
This morning, I spent some time deep cleaning my house.
You know, getting to the nooks and crannies that don’t get cleaned as often.
It got me thinking about how in business the same type of thing happens.
We are focused on the daily to do, the weekly and monthly tasks that need to get done...or worse yet just reacting to the chaos (in the case of my house the 100 tiny toys the kids just dumped on the floor).
That we forget about those nooks and crannies.
The difference between our homes and our businesses is that nothing will really happen if you don’t clean the nook or cranny.
In a business not ensuring that every nook or cranny is properly tended to can lead to massive inefficiencies in your workflow and your business’s profitability.
So what ends up happening is you work more and more and more on the daily urgent stuff and next thing you know you have nothing...