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Examples of Content for Earned Media and How to Reach Customers Effectively with an Earned Media Strategy

Aug 04, 2020

When trying to increase customer reach, it's important to know the value of visibility and authority to attract traffic in the most effective way. In this post I will discuss how to reach customers effectively with an earned media strategy that has personally worked for me.

A media strategy is a plan of action that helps you reach your target audience, improve the overall customer conversion rate and make the sale.

If you consider your business like a home then brand visibility is the fuel to the heater of your home. 

One type of fuel that we know all to well is social media

And oftentimes coaches get burned out and tired when they use social media as their primary source of lead generation. 

Because social media has such a low barrier of entry, it becomes a lot more work to continuously feed the feed.

One of the issues in the industry is that anyone can open up an account and begin to market themselves as a coach which has created an overly saturated market. 

What...

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Connection-Based Marketing staying connected with your audience without overwhelm as you scale with Safia Sattaur (EP 165)

Aug 03, 2020

In this episode, Mariana talks to Safia Sattaur about connection based marketing and how to do this in your business successfully. 

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Key Takeaways for Connection-Based Marketing staying connected with your audience without overwhelm as you scale with Safia Sattaur:

  • How to increase your conversion and make more with every dollar spent on ads with connection based marketing.
  • How to be sincerely friendly and approachable without faking it.
  • The three dimensional way to approach connection.
  • How your objectives determine the voice and tone in your connections.
  • How to block the leaky pocket that comes from excessive ads spending.
  • How alignment plays a key role in connection marketing.
  • How to connect with yourself.

Connect with Safia Sattaur:

Now that you see the benefits of connection-based marketing and how to stay connected with your...

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Earned media strategy: The secret to visibility and brand authority as a coach (EP 162)

Jul 29, 2020

In this episode, Mariana reveals the secret to an earned media strategy that will help you increase your visibility and brand authority as a coach without having to feed the feed. 

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Key Takeaways for Earned Media Strategy: The Secret to Visibility and Brand Authority as a Coach:

  • 03:09 If your business is a house then visibility is the fuel to the heater in your home.
  • 03:32 It's a lot more work to feed a feed on social media than it is to do what we're going to teach you today.
  • 05:14 What do you do to maintain your visibility and position your brand as an authority and get off of the social media rat race?
  • 06:54 Earned media is a type of media in which you do not have 100% control over but it raises your credibility a lot more than the other types of media.
  • 07:49 It is not as labor intensive as social media
  • 08:39 How are others interacting with you on your social media?
  • 10:31 If you want engagement, you have...
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Tuning in with Your Body to Align with Your Business with Shana Hartman (EP 163)

Jul 26, 2020

In this episode, Mariana talks to Shana Hartman about the importance of tuning into your body and self-care. She teaches us about mind-body connections and how to connect with our internal wisdom especially during this time where there are more demands on us because of the pandemic going on in the world.

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Key Takeaways for Tuning in Your Body to Align with Your Business with Shana Hartman:

  • [01:49] How she overcame postpartum depression. 
  • [02:57] How ignoring what our body is communicating to us can hinder our lives and our goals.
  • [05:59] The three questions that help you connect to your body and understand how it's communicating to you.
  • [10:52] How to differentiate between your intuition and your limiting beliefs.
  • [17:18] What to do when things are starting to like irk you repeatedly.
  • [23:01] How to know the energizing activity that works for you.

Connect with Shana Hartman:

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How to Scale Your Business with Kids at Home without Compromising Your Values with Bunny Young (EP 161)

Jul 19, 2020

In this episode, Mariana talks to Bunny Young about how she went from stuntwomen to becoming a serial entrepreneur and owning five different businesses. She teaches us How to Scale Your Business with Kids at Home without Compromising Your Values. 

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Key Takeaways for How to Scale Your Business with Kids at Home without Compromising Your Values:

  • The word of the day is Meliorism.
  • Things you can do as an entrepreneur that you just can’t with a JOB.
  • Why your ability to do sales is much better than you think it is.
  • Why an investment in yourself brings the highest ROI.
  • How to Build your company using a Golden Goose.
  • The smart way to get the work that you don’t like to do done.
  • Investing even when you don’t have a ton of money laying around.
  • Relationships and the importance they hold when building a business.

Connect with Bunny Young:

Are you...

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Using Organic Strategies to create a market of one with Kinsey Machos (EP 160)

Jul 12, 2020

In this episode, Mariana talks to Kinsey Machos about visibility and using organic strategies online to fill your programs with dream clients.

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Key Takeaways for Using Organic Strategies to Create a Market of One:

  • Brand building 101, the one big mistake everyone makes when building a brand.
  • Tactics are cheap, relationships are forever.
  • How to slide into the DMs properly and what habits you should avoid at all costs.
  • Determine what you should and shouldn’t be sharing on your personal brand.
  • The Fab Five Buckets and how they help you build your personal brand.
  • Create more personal messages with this one simple trick.
  • When we're building content around, um, our products and services, it is really speaking to that person, your very specific avatar, what they need, what their challenges are and how you can help them in creating content there. 
  • So again, we kind of take that holistic view as far as the...
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The power of implementation with Camilla Jean (EP 159)

Jul 08, 2020

In this episode, Mariana talks to Camilla Jean about the power of implementation.  Learn how to set up your week so you can get around to everything that needs to be done.

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Key Takeaways from The Power of Implementation:

  • Identifying the different domains in your life for crystal clear clarity in where your spending your time.
  • How to set up your ideal week so you can boost your productivity.
  • Why you need to schedule everything, even the things you don't think are important to your business.
  • One simple trick with your brain to boost your productivity.
  • The amazing thing about routines and how they can move your business forward even when everything goes wrong.
  • Your work process, you need to be recording it and here’s why.
  • How to audit your business and what you should be on the lookout for as you grow.

Resources mentioned in The Power of Implementation:

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How to attract your ideal clients: A guide for coaches (EP 158)

Jul 06, 2020

In this episode, Mariana talks about ideal clients and 3 key things you need to do in order to attract them.  Presenting How to attract your ideal clients: a guide for coaches.

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Key Takeaways from How to Attract Your Ideal Clients: A guide for Coaches:

  • [01:51] The #1 reason struggling coaches are having a hard time attracting ideal clients.
  • [04:24] Struggling coaches are doing this and it’s holding them back.
  • [05:11] You NEED to be able to do this if you want to book high end coaching clients.
  • [07:16] The devil is in the details, How to speak directly to someone.
  • [11:10] What do vegetables and marketing trends have in common?

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How and Where We Can Continue to Show Up to Support Black Lives Matter with Timothy Gay (EP 157)

Jul 01, 2020

In this episode, Mariana talks to Timothy Gay about the history of racism and the forms that it can take.  Many stories about the injustice of black lives are shared to spread awareness about the importance of the Black lives matter movement.

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Key Takeaways from How and Where We Can Continue to Show Up to Support Black Lives Matter:

  • How the media affects our relationship with money, wealth and black lives.
  • White privilege demystified.
  • The real problem with colorblindness and blue lives matter.
  • Redlining and the oppression of black lives. What this means and how its showing up today.
  • The origin of racism and it’s long-standing history.
  • Racism in schools and the problem with black history month.
  • Why “inclusionary” checkboxes don’t work, what to do instead.

Resources Mentioned:

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Social validation to close more sales (EP 156)

Jun 29, 2020

In this episode, Mariana talks about Social proof and social validation. Why you need to be using it and how to use social validation to close more sales in your business.

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Key Takeaways from Social Validation to Close more Sales:

  • [01:26] Social proof 101 - The relationship between your marking and your social validation.
  • [03:09] The definition of social validation and what you need to know when you use testimonials.
  • [05:37] The real reason we use social proof and the things that it shouldn't be used for.
  • [07:00] It’s not about the destination, it's about the journey and all stops along the journey.
  • [10:11] Not all success is measured in clients and dollars, don't forget about these!
  • [13:37] Testimonials alone aren’t enough, remember to keep these things in mind!

Are you ready to step into the role of Thriving Impactful CEO so that you can close more sales with ease? If you want some more...

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