In this episode, Mariana talks about a brand messaging framework that will allow you to raise your rates and make it nearly impossible to sell a $1 item.
Click play below to tune in:
[00:14] Why is the brand messaging so important?
[02:28] When you're focused on a foundational piece, it doesn't matter if Facebook goes away tomorrow.
[09:28] Don't think that memorable means you have to have this super suave, amazing, out of this earth thing.
[11:24] Next, we're gonna talk about the campaign messaging framework.
[12:17] I'm going to give you a framework that you can run away with and work on.
[15:30] The solution that you offer should be 10 times more valuable than what you are charging.
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