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Why You Need a CEO Plan + How to Structure it to Win

Aug 17, 2021
Are you looking at your schedule and wondering how you will fit it all in? This can feel overwhelming. And if you are anything like me, this has happened once or twice (Ahem) in your life and business. This is why you need a CEO plan. In this article, you will learn not only why you need one but also how to structure and set one up.

Burnt out entrepreneurs struggle with staying on top of everything coming their way because they spend most of their time reacting.

They spend their time putting out fires: Oh no the website link is broken, the team doesn't have enough to do today I need to figure out what they will be working on, the kids forgot their lunch boxes I need to go to the school to drop them off, what's for dinner? I might as well eat out. And the list goes on. this is exhausting and can lead to burn out quickly because they end up spending their whole day making decisions and expending energy for putting out fires.

After being an online entrepreneur for 7 years, running a global coaching company that helps people all over the world, and being voted #2 top coach in New York this year, all while being a mom, at times during the last 7 years having a job and running other businesses, virtual schooling, what I know for sure is that we can't always control our circumstances but we can always be intentional about our lives and businesses.

The number one thing that has allowed me to stay on top of everything I have going on is creating my life and business on purpose with a CEO Plan. We are going to talk about how to prioritize your CEO planning day as an entrepreneur.

If you don't know me already, my name is Mariana and I am the founder and CEO of The Impact Driven Entrepreneur where we help coaches to build 6 & 7-figure businesses that provide consistent recurring revenue online that make an impact.

Why Planning Like a CEO is Important for Entrepreneurs

Planning your life and business like a CEO is important to avoid burn out and live your life on purpose. Living on purpose means living out your vision. If you don't have a strong vision and you are and entrepreneur, this is the time to freshen up the vision of what is possible in your life. For me throughout the last 7 years, my vision has shifted a lot but the constants that have remained and I have fortunately been able to achieve are:
  1. The business runs like a well oiled machine (little putting out fires)
  2. I make consistent recurring revenue
  3. I don't have to work more than 20 hours a week
  4. I get to serve only clients that I love and that light me up
  5. Every time I work on my business I have fun and enjoy the process
  6. I don't have to hustle or sell to hurry up and make money
For these things to happen in my business, I had to sit down and be extremely intentional about many things -what I chose to sell, how I would be selling my programs, my ideal clients, my team, my workflow, and what I focus on each day.

The reason that I had to do this so intentionally was because I tried to do it in ways that either were reactionary and led me to burn out or were hustle hustle add more more more and led me to burnout and a business model that didn't work for me. What I found throughout this process was that I could implement a strategy that both was effective and left me feeling fulfilled.

What does a CEO Planning Day Look Like for Entrepreneurs?

CEO planning happens several times throughout the year. Here is the general cadence of my CEO plan and evaluation:
  • I do a 3-year plan for my big vision and financial goals
  • Yearly goal planning to see that vision come to life
  • Quarterly assessments and course corrections
  • Monthly targets and project breakdowns
  • Weekly reviews and planning
  • Daily calendar reviews and reflections
Also an important note: It's important to look at your whole life and not just your business. This was really helpful for me during the pandemic for example when I had a lot more obligations at home with virtual schooling and so I had to reprioritize how I was allocating my time, money, and how my business was organized and structured so that it could support me dropping down my working hours. If we aren't taking our whole lives into account, we can end up setting our standards for achievement so high in too many areas that we can't really see them through. Being realistic and giving ourselves grace here is super important.

Every quarter, I take a whole day to do my CEO planning. We teach this process at length inside our Profitable Impact Formula Mastermind. This is an important cornerstone because it has you walking through the areas of your business and you assess your progress on each of them and decide what you will focus on for that quarter.
For some reason, a quarter with 3 months to execute projects feels really doable for hitting targets. And it's long enough where you can see quite a bit of traction on those sales goals as well. I walk you through the 6 pillars inside our FREE gift, The Definitive Guide to Taking a CEO Day.

How a CEO Planning Day Make Annual Planning Easier

Making a CEO plan makes annual planning easier because it turns annual planning from a wish to a daily plan. This prevents us from ending up reflecting at the end of the year and wondering what happened. In addition, the regular check-ins allow us to focus on the process and how we are feeling throughout the entire process. If for example, for 2 weeks in a row during your weekly reflection you notice that everything regarding this one area of your business is causing you resistance (this happened with social media for me again last year- yes, I have been doing this for 7 years and still meet resistance) you can work on it a few weeks in and course correct instead of procrastinating, avoiding it, or just trying to find ways around it for months and missing out on that visibility (or whatever the purpose of that thing is that you are resisting).

In summary, creating an intentional CEO plan allows you to work proactively on your business instead of reacting to everything coming your way. This intentionality allows you to build a business that is aligned with your goals and where you want to be instead of doing things because you think they might get you a result or just layering more and more work that doesn't move the needle.

And no matter where you are reading this from remember that

You are capable.

You are strong.

You are here to make a difference.

Go on your way today to do that <3

Lots of love,