Struggling coaches often go through some money mindset challenges and make the mistake of thinking that just because they have never sold something for that higher ticket price point, it is going to be difficult to sell or worse, they're not going to be able to sell it. The reality is, just because you haven't done something doesn't mean that you can't do it. Oftentimes, people tend to operate based on past programming or things that happened in the past. If you operate in that way, all you're going to do is recreate your past over and over and over again.
Most coaches are afraid of raising their rates because of this instilled fear that they can never sell their program. Before we focus on the business side of how to do that, it is important to focus around creating a healthy money mindset and reprogramming your brain so that these price points that are next level for you are possible in your mind first, and you are able to do so in a way that is loving and supportive towards you and your clients.
If your brain tends to have money mindset challenges and go towards thoughts like, “I can't do this” or “it's wrong for me to do this”, or “I don't know if I'll be able to”, or “what if nobody buys or what if I look greedy or dumb for charging this much” or something similar that go against you believing and owning 100% of the value that you bring, that is the perfect opportunity for you to dig in and start to do some of these money mindset tips and thought reprogramming exercises.
Repetition Paired with Emotion
It’s important to do both and balance the two in order to reprogram your thoughts. If we only do repetition without emotion, this often happens with affirmations or things that we're just repeating over and over again, it takes exponentially more repetition and it’s much harder to rewire our neural pathways without emotion. In contrast, if we have high emotion and only have one or two repetitions of the action, we can end up experiencing trauma or PTSD.
First, think about the things that you have learned and accomplished that would help your potential clients - this could be a degree in a specific field that you earned and taught you several skills or you overcoming a similar situation with what your clients needed help with, or perhaps you’ve invested in a course that helped you learn the skills that you're bringing into the coaching with your clients or even watching videos or reading books that gave you more knowledge about what you teach to your clients.
Now, let’s take a moment to feel proud of yourself for all the wisdom you have amassed through these processes. This is a really powerful and abundant place for you to start thinking about the next piece.
Let's take a look at what your ideal client is currently struggling with. Look at the day-to-day struggle and pain that they're feeling in the situation. Has it ever dawned on you that what you have learned will shortcut the path to where they're trying to go, or at the very least, ease the journey and make it bearable for them if you share what you have or what you know? Imagine the sacrifice, the strifes and the difficulties that would be completely obliterated in some situations, and in many situations greatly diminished because of what you have in your hands right now, and ask yourself, isn’t that worth the price of what you charge if they can get to the results faster because of what you have shared with them?
Some of you might think, “what if I can't get them those results?” or “what if I can't do it?” but here’s the thing: Your job is to offer and share your wisdom, guide them, and coach them. Your job is not to do the work for them. At the end of the day, it's up to them what they want to do with the knowledge and information you shared. And so don't judge yourself based on that.
It is so worth it for all the other clients that will get results for you to show up for them and for you to show up for yourself in your business and your goals.
With all these emotions that you have placed yourself in, you can take some time to sit down and journal out all the thoughts that are taking you through these emotions. Write down all these thoughts and review them daily.
Make sure that you go through your list everyday and review each key piece until you reach the healthy money mindset of knowing that the value of your program is worth exponentially more than what you are charging.
At the end of the day, remember that this is a win-win situation, for both the client and your business.