In this episode of The Impact Driven Entrepreneur Podcast, Mariana talks about how to create your group program’s unfair advantage so you can cut through the “competition” and step into your unique space. This episode is a combination of mindset and strategy to help you catapult your results.
[3:04] Why marketing as a personal brand is more difficult than other businesses.
[4:00] How to look at the “Big Names” you may be comparing your program to and how you can use this data to differentiate yourself.
[6:53] What divine matches are and how you can think about this to help you trust the process.
[12:00] The journey of stepping into being yourself online despite what the “experts” may be telling you.
[16:42] Entrepreneurial Amnesia and how it hurts how you show up online.
[19:19] Bigger isn’t always better, when you are small there are things you can do that bigger programs or brands can’t.
[26:11] The strategy for positioning your brand in a way that matches your market.
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