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Earned media strategy: The secret to visibility and brand authority as a coach (EP 162)

Jul 29, 2020

In this episode, Mariana reveals the secret to an earned media strategy that will help you increase your visibility and brand authority as a coach without having to feed the feed. 

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Key Takeaways for Earned Media Strategy: The Secret to Visibility and Brand Authority as a Coach:

  • 03:09 If your business is a house then visibility is the fuel to the heater in your home.
  • 03:32 It's a lot more work to feed a feed on social media than it is to do what we're going to teach you today.
  • 05:14 What do you do to maintain your visibility and position your brand as an authority and get off of the social media rat race?
  • 06:54 Earned media is a type of media in which you do not have 100% control over but it raises your credibility a lot more than the other types of media.
  • 07:49 It is not as labor intensive as social media
  • 08:39 How are others interacting with you on your social media?
  • 10:31 If you want engagement, you have to engage. You want to make sure that's part of your social media management practices.
  • 13:41 Next we're going to talk about getting your features to become sales and money in your bank account.
  • 20:15 All of the visibility is going to drive people back to your stuff.
  • 21:58 The more earned media you get, the more earned media you will be able to get.

Are you tired of feeding the feed? Are you ready to leave the rat race? Let's warm up your house without leaving you burned out in the process. 

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