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EP 108: How To Grow Your Audience Even If You Don't Consider Yourself One Of The "Cool Kids"

Jul 25, 2019

Growing up, I didn't consider myself to be one of the 'Cool Kids' and building an online business in an industry where there are way cooler people out there really affected how I showed up.

That is why, over the course of the years, I have been doing some work on rewriting some of these stories I have been telling myself for many, many years now. This is actually a part of the curriculum we are going through right now with one of my programs called Mindset Mastery.

Now if you are like me who doesn't feel like you fit in or doesn't feel "Cool" or are not that Social Media Savvy, I wanted to let you know that you do not have to let this hold you back from getting out there and making the impact you were meant to make in this world.

In this week's episode, I talked about the biggest shifts I made to get out of my own way and grow a following of over 21K people and helping clients all over the world to build businesses that create consistent recurring revenue.

Main takeaways:

[04:30] My fear of being visible
[06:00] Let me take you back when I was 8 years old...
[07:09] My weird "I never really fit in anywhere" phase
[09:13] My trigger-causing Facebook post
[11:38] You are NOT the One. You ARE the Messenger.
[12:36] For me it is realizing that it is MORE than just ME. This is a MOVEMENT to help people who are struggling with Entrepreneurship because they are not making consistent recurring revenue.
[12:55] How HUGE weights were lifted off of my clients
[13:54] My transformative guidepost to show up more
[15:03] Impact-Driven Entrepreneur is all about you realizing and be willing to show up for yourself and others even if it is one day at a time, one post a time, one moment at a time.
[15:30] How you view yourself is what's determining how you are showing up.
[16:59] What fitting in actually means...
[17:52] Lean into what makes you, YOU
[22:25] The beauty of being an Entrepreneur is creating something from nothing and creating and really using everything we have to build something new.
[22:40] Allow yourself to be you and own all of it

In this episode, I also mentioned a series I did last summer which was all about Audience Growth. I specifically mentioned two episodes, Episode 61: How To Grow An Audience Leading Up To Your Launch and Episode 62: How To Get More People In Your Launch With A Launch Runway

In Episode 61, I talked about the Four Ways to grow your audience so that you have something to work with when you are coming up with your own strategy for audience growth and attraction. This episode is more about Mindset and you being able to get out of your own way.

On the other hand, in Episode 62, I discussed the Launch Runway and how to really craft it intentionally leading up to launch so that the content that people are consuming is aligned with what you want to sell at the end of a certain period of time.

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Resources mentioned:

Episode 61- How to grow an audience leading up to your launch 

Episode 62- How to get more people in your launch with a launch runway

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Mindset shifts for exponential business growth