Does it feel like you’re always launching to crickets? Are you putting your offer out there but it’s not filling up? What I hear the most from clients in the early stages or as they start a group coaching program, is that they're struggling to get the number of sales in order to really fill that group and scale it. There's a lot of advice out there in the online marketing space of investing money in advertising and scale your business and just go right to passive income products and all of that and a lot less about growing your business sustainably.
And so I want to teach you how to scale your business with a group program the sustainable way.
When I was starting off, one of my very first coaches had an MBA. And I asked her, what was the number one thing that you learned inside of your MBA program?
She said, the number one reason that most businesses fail is for scaling too quickly...
Which is why it is so important to grow sustainably so that you can have your business in two, three, 10 years down the line. And it all starts with an irresistible offer.
Let's dig into what goes into an irresistible offer...
The first thing that is really important to understand when we look at an overall campaign is the Pareto Principle. That is 80% of the result comes from 20% of the effort.
So from a marketing point it means that 20% of stuff inside of your launch/marketing campaign is going to yield you 80% of the results, and that is your offer.
If you want to structure an offer that is truly irresistible you must start with the end in mind.
So if you look at your marketplace, ask yourself, what’s going on there and what’s the main thing you can offer and then work backwards from there.
And the 80/20 rule always applies because if your offer is off, people are not going to want any of it.
You need to know what you're selling. What the actual paid offer is in order to structure the funnel the rest of the way to actually lead people there.
An irresistible offer is one that works for you, people will want and that is innovative in the marketplace.
And that's going to depend on you doing a little bit of digging around to see what's going on overall in the marketplace, not just with your own business nucleus.
If you want to scale your business you have to know how to set achievable goals. How else will you know if you've actually achieved your goal of filling your launch if you don't have set goals?
So just like with your offer, you should begin with the end in mind. If you know the goal and you know metrics and numbers, you can know exactly what needs to go into the launch in order to achieve that goal.
If you don't have these things then you’re just aimlessly doing actions and what you think is enough. And that's not going to be enough to yield the results, or it might even be too much.
When it comes to setting goals I teach a two tiered approach. Marketing and sales.
If you combine marketing and sales, you're able to generate revenue in the front end and invest that into your launch.
When I talk about a launch, it’s just a fancy term for challenge, webinar, video series, even just a simple email sequence. It doesn't have to be this big old thing.
But if we use the psychology behind the launch, and the mechanisms to actually move people towards the sale, using both a combination of marketing and sales, we can be way more effective in that process.
And we can do it in a way that allows us to create sustainability in your business rather than post and pray.
The art of lead generation is again a combining marketing and sales.
So for lead generation you’re going to get in contact with and sell to real life people.
I hate using the term sell, because as impact driven entrepreneurs, we are people that are making a difference in the world. And so we are just communicating the value of what we do with them and seeing if they're up for it or not, we're not doing anything to manipulate or anything sleazy.
This is about communicating in a high touch way with those people that you can serve and really hand-selecting them because they’re people that would benefit from your program.
Without people we cannot sell and we cannot have money come in the door. Now, that sounds super simplistic, but there's another really good pro to this.
Doing lead generation with actual sales, delivers a much higher conversion rate.
When I started really focusing on lead generation, what I discovered was that if I know I have 20, 30, 40 people on a list, and I know what my conversion rates are, and I know if I just go talk to these people, I can get sales in the door.
And I want to share that with you because when you have a leads list, and you use these different strategies to help you up your belief in what you're doing, it really helps you to show up with strong mindset of, I know I'm going to do this and I have roadmaps and ways to actually get there.
When we're talking about scaling sustainably, it's not about creating a new group program every time you launch, it's about really growing the brand and growing the awareness of that group program over time. And I'm doing that sustainably.
It is about creating an irresistible offer that people absolutely cannot refuse. Setting achievable goals and having the numbers and metrics to know what you need to put into your launch to reach your goals. And lastly generating leads with actual sales so that you know your goals will be met.
Stop launching to crickets. If you’re ready to scale your business sustainably with a group program and reach your goals for every launch. Download the Ultimate Group Coaching Launch Checklist and get started.