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I Worked for 23 Hours a Day for a Week, Here is What I Learned

Mar 26, 2021

I actually worked 23 hours a day for one week during a launch. 

I am not proud of this fact. 

And with my nursing background I just defaulted to... working as much as possible 24/7.

I had done it in my nursing career so obviously I could. 

But the reality is that after that week I went to a coaching session with my coach where I broke down crying because I realized what I was doing to myself was not sustainable.

And most importantly it was so far from the reason I started my coaching business. 


I knew things had to change majorly in my business to take my business to the next level of actual freedom not just the title of founder and CEO but actually living the lifestyle that I initially was after when I began my business. 

What I didn’t get was why I was working so hard and still unable to:

- Bring on more full time team members to help me. 

- Book high end clients consistently week after week instead of relying on launches that were exhausting and draining and fueling the income roller coaster. 

- And most importantly trusting that the work I was delegating would get done to my standards. 


I felt like even though I had a team and I was delegating to them that I was still having to fix so much of what they were doing. 

Why couldn’t they just get it so I could finally reduce my working hours?

Why couldn't we book into our high ticket programs with ease or more consistently?

I ended up making big changes to my business, my mindset, and my approach that made a huge difference in my lifestyle and allowed me to go down to working 16-20 hours a week. 


I am going to share a few of them with you today so that you can finally get off the super long hour work weeks hustle until your eyeballs bleed bandwagon. 

1- Avoid building the Titanic. Most businesses are operating where the owner does all the sales and marketing and the team does one disjointed thing here or there. The problem with this is that if your team is not making you 4-10x what you pay them for their role you will always have to be selling more more more yourself to cover the team's head. This is what we call a Titanic Team and it’s not sustainable. At some point members of your team will need to take responsibility for making the company money and the sooner this happens the better so that you can actually scale your company.

2- SOP, SOP, SOPs. I was always frustrated with people not getting every detail of what I wanted done. And although I had SOPs (Standard Operating Procedures) I didn’t have enough detail in them to really communicate what I wanted done and exactly what that would look like. I can’t count how many times a video or photo had to be re made in Canva because someone couldn’t find the file and we had someone else already make it but it was just in a different folder they made. A lot of rules and organization of the entire business had to happen for my business to stop wasting time and money and most importantly me being able to actually delegate. (Delegate means you tell someone to do it and they do it...not you tell someone to do it and you re do it because it was not up to parr).

3- Launching only models aren't sustainable long term. Imagine going to the grocery store and they told you that they weren’t going to be open until their next “launch”? Companies know that selling everyday is the key to making money every day and growing consistently. The online marketing space has glorified these huge, complicated and stressful launches that take you 2-3 months to orchestrate and so you end up running them one maybe a few times a year and missing 1 month or more of your life to do so. During that time you are also holding your breath because you have invested so much to make the launch work. I am not saying don’t ever launch, especially if you like it. I just know for me this model did not work long term and although I do like launching I don’t like feeling like I “HAVE” to make a certain number of sales to break even so offsetting that has been huge for my health and vitality long term.


These were the top 3 lessons I learned and implemented that allowed me to never have a 23 hour work day. 

Bottom line...you don’t have to do this to yourself. 

If you are finding you are working 10, 12 or 20 hours a day just to make things move in your business even if you have done it for a short period of time like for a launch, know that it does not have to be this hard to run a successful business.


We have some spots for 1:1 coaching right now and I would love to work with you personally to move out of the overworking patterns and into a sustainable business that builds the lifestyle you want. Click here to book a complimentary session.


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