There’s always something you can do to set yourself up for a better tomorrow.
Building a waitlist is one of those things. It might not seem like a big deal at first glance but it’s critical to creating a consistent recurring revenue for you and your business.
A woman who has been in business a long time has done everything under the sun to sell her program. But she couldn't not get completely sold out of her program.
I want to share with you this story so you know who to get sold out, build a waiting list and why we need to have an online waitlist.
First of all, her pricing was not aligned.
This happens very often. More often than you might think.
If you're finding that it's hard to sell your program, a lot of the time it's because your pricing is not aligned. You subconsciously don't want to sell it because it's either that it's too high and you're afraid you're not going to be able to deliver. Or and this is the case most of the time, you think it's too low and you think that it’s not worth it.
You ask yourself is it even worth it for you to get all these clients. I’m going to be busting my butt and is it going to be worth it?
You're looking at the expensive child care, what it's going to take for you to have child care. What it's going to take to hire the person to do those things that you're unable to do. On top of that you are going to need to service your clients.
You're looking at the numbers and it doesn't make sense.
If you're in this scenario your pricing is too low. In which case you’re either consciously or subconsciously not going to want to sell the one on one program. This almost always happens for one on one coaching and isn’t as common in groups.
Align your pricing, know what you're offering, know who it's for. That has to be a straight line through and through.
Your pricing needs to be aligned. If your pricing is not aligned, you're not going to want to sell it and you need to be able to sell it from your core.
After we aligned her pricing we gave her a focus plan and in our program what the looks like is one sheet.
You get a quarterly assessment then you have a private call with me where we come up with your 90 day focus plan. Your entire business on one sheet that me and you both go over and have everything nailed down. You print it out and it's by your computer and it's there for you to see every single day.
Go out there and do it, stay focused, stay with your head in the game.
You know exactly what you're working on, who you're selling to, what you're selling them and what your focus is for those 90 days.
There's no looking around and thinking something else is better somewhere else, none of that.
This is your one sheet. With that printed out she knew exactly where her focus was going to be for the next 90 days and for her that was to fill up her one on one
She completely sells out her one on one and it's awesome, now what?
A great way to keep your clients on your waiting list for your one on one coaching is to have a group coaching program that they can join while on the waitlist. It really makes them feel like their deposit was worth the wait and gives them a taste of what's to come. If you don’t have a group program set up, I cannot recommend it enough.
Launching a group program is a bit different than one on one coaching. But I have assembled what I like to call the Ultimate Group Coaching Launch Checklist.
Now you build your waiting list.
There are a few things you need in order to even start building a waiting list. You must have a product, program, service for a person that is aligned. The price must be aligned, the offer must be aligned.
Not just for them but for yourself. You must work diligently at it. It's going to be difficult for this to happen if you’re looking around, trying to do 100 things at a time and thinking the grass is greener on the other side. Don’t try every idea for a week then stop.
We gotta stay focused and execute on that plan.
When things don't go as planned, when you’re unsure about the call, when you’re unsure of what to say next - you ask for support.
This is why I emphasize community in every single one of my coaching programs. How could you not have a community? You need the ability to ask the questions and get the support you need when you're confused, unsure, or just down.
Even when you’re up and you're celebrating that you just sold out your program. You’re going to want that community where you can share that with.
I have not found a better way than being in a community to keep your head in the game.
Now She's starting the waiting list.
You need to still continue forward with your momentum. What I mean by that is that you need to keep selling. One of the mistakes I made when I completely sold out my practice and had 15 one on one clients was that I took the gas pedal off of selling.
Because I was already sold out, I thought what am I going to do? I was servicing the clients and there was no way I was going to be able to take on any more at the time.
The answer? You need to do a waiting list.
How do I know that? Because I made that mistake.
My practice was completely sold out and I started turning away people, telling them to find someone else. That came back to bite me in a few months when my clients contracts had expired and I was barely hanging on. My revenue had gone way down, I didn't have leads prospects, etc.
Think of it as your building a pipeline of future sales with your waiting list.
Once you have a waiting list and you start filling it up with potential clients there are a few ways to go about handling it. What I like to do is to take a deposit first then give them a start date. Tell them this is when they begin their program.
From now until then I might give them some work to do in the background. I’ll give them one call so that they feel that their deposit is really worth it. They're off to do all that pre work and then they really start whenever I have space for them.
How can you know that they’re going to stick around and say on your waiting list?
You have a few options. Ask your clients what the availability is after so that you can plan accordingly.
You can also take their deposit, tell them this is going to hold their spot. You don't know exactly when you're going to start, but you're on the waiting list, for example 3. It might be in X months or Y months.
If you have a group program or something along those lines you can have them join that, especially if it's a longer wait like 6 month to a year.
It's important that you build this pipeline so when those contracts expire you have people that are ready and are raring to go
Those are the keys.
Build the waiting list, take a deposit, get them ready to go and make them feel warm and fuzzy.
In the beginning I had no idea what was even possible. I had no idea I could even get sold out, or have a waiting list for six months or any of this.
But it happened.
I want you to be prepared and realize what is actually possible for you.
My client worked with me for 3 months and now she's sold out. Now she can focus on her group program. Her one on one is set for several months and can focus on filling her group program.
If you're unsure about how to launch your own group program and something to help guide you then this Ultimate Group Coaching Launch Checklist is not something you want to miss. This is a full list of everything you need to know so you can launch your own group coaching program without a hitch. Best of all it's absolutely FREE. Don’t make the same mistakes that I’ve made.