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What Are The Stages Of Business?

Oct 06, 2022

1. Desire Stage


This stage is where you have a ton of ideas about wanting to start a coaching or consulting business, but you're not really sure what you want to do yet. It looks and sounds great in your head but you’re not creating content or moving forward on the projects that you dream about.


People in this phase are still working a full time job or relying on their spouse’s income, and their business is more of a side hobby. You only show up when it’s convenient, not because your business needs it.


What we have to do at this stage to be able to move forward is decide what to do, commit to doing what you decided to do, and then make that decision over and over again until you get the result you want.


People can get stuck in this stage of business because they don’t know how to take a huge vision and make incremental moves forward to make it a reality. It’s time to take your brilliant idea and put it into action. Learning the skill of Mindset Mastery™ inside the Impact-Driven® Coach School will allow you to keep moving forward with your business. Mastering productivity and time management is also crucial since you’re going to have to keep yourself accountable.


2. Clarity Stage 


Are you showing up semi-consistently? You’re putting content out there but maybe not as often or as frequently as you want to because you’re still not clear about what you sell, who you help, and how your solution is different. 


If these efforts have brought in some clients, they are less than ideal clients who demand everything from you but are unwilling to pay the premium rates you deserve.


During this stage, you'll be working on taking actions that will create clarity on who you help, what problems they have, and what solutions you will offer. 


People often get stuck in the clarity stage for many years because their brain starts spinning around the problems they want to solve, who they want to help, and they forget to actually take action that will propel them to the validation stage.


Skills to master are messaging, offers, and Mindset Mastery™ around what you do, staying out of the comparison trap, and getting over Imposter Syndrome. Consistent content and creating standard operating procedures (SOPs) that your team will help you with so that your content is running as consistently as possible.


3. Validation Stage


The validation stage has a milestone in which you have already sold at least three people into your program using the exact same method and messaging for each sale. The clients you’ve brought in are your ideal clients and are happy to pay you for your services. And the way in which you’re delivering your services works for you and your lifestyle.


For example, you had three sales calls and all three sales calls were marketed and filled in the same way. The clients you brought in were delighted to work with you and the way in which you served them leveraged your time without causing you to question if this was really sustainable and scalable.


The point of the validation stage is to find the sweet spot where the offer, market, and price point meet that results in you servicing clients in a way that works for you and your lifestyle. 


It's about testing the little nuances of your offer and keeping track of everything so that you can get an idea of what works and what does not work. 


Without having that data, you cannot make good business decisions. This will require you to experience a lot of failure and make clean decisions in the midst of that failure. Skills to master are Mindset Mastery™ around sales and asking for money, SOPs around sales, building your customer success journey, and the Northstar Offer. 


4. Expansion Stage


Expansion is where the exact sales system aka the Customer Success Journey is being elevated so that you have more people coming in who are qualified and won’t demand more of your own time. This will allow your sales system to run like a well-oiled machine. In this stage, you are refining your launch mechanism but also figuring out how you’re going to make money between launches by creating consistent recurring revenue.


During the expansion stage, we’re able to invest more into advertising because we are able to know predictably what our returns are from any investments that we make. In this stage, you are embracing the role of becoming the CEO of your coaching or consulting company and are starting to delegate more to your team. 


Skills to master at this stage include: SOPs around your launches, Mindset Mastery™ around managing your team and increased visibility, and creating more than you have before by implementing your three-tiered income stream and breaking through your upper limits. 


5. Scaling Stage


As you’re continuing to grow, your time is being demanded more and more and you may start to wonder if this is really sustainable even though you already have a leveraged offer (which is more than just 1:1 services.). That means you are constantly in launch mode and trying to bring in more revenue to cover your team or hire the next person.


Your team is also demanding more and more of you and your time, and you may still be doing all of the micro-managing by telling each team member what to do. And if you aren’t telling them what to do, you never know if it’s going to get done. This makes you wonder if you can really handle continuing to grow your business.


In this stage, you’re bringing on team members who are producing 4x what you pay them. You are filling your three key roles or department heads in your coaching or consulting company. And you are streamlining your SOPs so that you can take yourself out of the day-to-day tasks. You are continuing to optimize your customer success journey by tracking the metrics and focusing on automating your sales process.


Skills to master at this stage include: Mindset Mastery™ around leadership, the impact you can make with clients while servicing more people in a leveraged capacity, and trusting that your team will do it exactly as you want it and restraining yourself from jumping in and having to “fix things.” For your business, your SOPs must be impeccable so that you are able to hand them off and trust that things are getting done. Your sales systems are on automation and you’re making sales daily. This is when you step into your 3-day work week as the Thriving Impactful CEO.

6. The Thriving Stage


The ultimate milestone is to be in the Thriving Stage. 


The thriving milestone is when you have automated multiple offers. This could be done by team members or with software. 


You have already been living the 3-Day Work Week schedule for a while. You get to decide if this is what you want to do at that point. Does it mean adding more offers or completely stepping out of your business? Or maybe starting a new business venture?


If you’re ready to build a sustainable, thriving business that will deliver consistent recurring revenue while you work less, send me a message here to book a consultation call and let’s talk about how you can create your $100K coaching business.


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