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What is Messaging and Why is it Important?

Aug 26, 2021

This episode is a part of our Glossary of Terms series and we are talking about what exactly is messaging and how to increase your income with your messaging.

 

Several years ago, a friend of mine who was in a mastermind with me and is a health coach decided to massively up-level her business.

She was doing Reiki sessions, meal plans, and work out plans for clients but felt that she was undercharging.

Didn't think that it would be possible for her to charge the "premium rates" that business coaches offer simply because her market had an income cap.

She had helped some really high-level clients but was unsure how to really communicate the value of all she did in a way that would create more of these high-level clients.

Our coach at the time worked with her on messaging to attract more of those high-level clients.

She was charging from $300/session to $5K/month in a 6-month contract simply by changing her messaging.

In this video, I want to break down what messaging is and how you can use it to double (Or in this case multiple x increase) your income without price resistance while attracting the high level clients that you want.

 Your messaging breaks down to these 3 simple things:

  • Who you help
  • What you help them with
  • What solution you offer

 When these three things are aligned to your ideal client, you are able to attract more of them and also charge a price that works for you and them.

I have a free workbook that walks you through identifying these 3 things for yourself. Go to https://www.impactdrivenentrepreneur.com/message-workbook to sign up.

 

In summary, if you would like to be able to increase your prices without price resistance, it comes down to your messaging. That is because there is a big difference between what you can charge based on who you decide to help, what you decide to help them with, and what solution you provide.

 

 

Coaching can help you to get out of your own way and also implement strategies that allow you to make progress on your messaging.

 

Grab your Message Clarity Workbook for free to get started: https://www.impactdrivenentrepreneur.com/message-workbook

 

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