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How to attract your ideal clients: A guide for coaches (EP 158)

Jul 06, 2020

In this episode, Mariana talks about ideal clients and 3 key things you need to do in order to attract them.  Presenting How to attract your ideal clients: a guide for coaches.

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Key Takeaways from How to Attract Your Ideal Clients: A guide for Coaches:

  • [01:51] The #1 reason struggling coaches are having a hard time attracting ideal clients.
  • [04:24] Struggling coaches are doing this and it’s holding them back.
  • [05:11] You NEED to be able to do this if you want to book high end coaching clients.
  • [07:16] The devil is in the details, How to speak directly to someone.
  • [11:10] What do vegetables and marketing trends have in common?

If you’re having trouble getting the right words out for your ideal customer then we can help.  We have put together a notebook that can help you work through this and get the right message out to the right people.  

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How and Where We Can Continue to Show Up to Support Black Lives Matter with Timothy Gay (EP 157)

Jul 01, 2020

In this episode, Mariana talks to Timothy Gay about the history of racism and the forms that it can take.  Many stories about the injustice of black lives are shared to spread awareness about the importance of the Black lives matter movement.

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Key Takeaways from How and Where We Can Continue to Show Up to Support Black Lives Matter:

  • How the media affects our relationship with money, wealth and black lives.
  • White privilege demystified.
  • The real problem with colorblindness and blue lives matter.
  • Redlining and the oppression of black lives. What this means and how its showing up today.
  • The origin of racism and it’s long-standing history.
  • Racism in schools and the problem with black history month.
  • Why “inclusionary” checkboxes don’t work, what to do instead.

Resources Mentioned:

Connect with Timothy Gay:

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Social validation to close more sales (EP 156)

Jun 29, 2020

In this episode, Mariana talks about Social proof and social validation. Why you need to be using it and how to use social validation to close more sales in your business.

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Key Takeaways from Social Validation to Close more Sales:

  • [01:26] Social proof 101 - The relationship between your marking and your social validation.
  • [03:09] The definition of social validation and what you need to know when you use testimonials.
  • [05:37] The real reason we use social proof and the things that it shouldn't be used for.
  • [07:00] It’s not about the destination, it's about the journey and all stops along the journey.
  • [10:11] Not all success is measured in clients and dollars, don't forget about these!
  • [13:37] Testimonials alone aren’t enough, remember to keep these things in mind!

The Covid-19 pandemic has brought many of us to economic uncertainty.  However, we don’t have to wait for it to end to...

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How to thrive during economic uncertainty with Todd Palmer (EP 155)

Jun 24, 2020

In this episode, Mariana talks to Todd Palmer about how he got into coaching, rebuilt his company and pulled himself out of $600 000 of debt.  With the rise of the pandemic we talk about How to thrive during economic uncertainty

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Key Takeaways from How to thrive during economic uncertainty with Todd Palmer:

  • How Todd went from 600K in debt to being on the Inc 5000 for 6 years.
  • Why everyone should be using a coach, no matter how successful they are in business.
  • Why Money doesn’t solve all problems, and the #1 reason people quit their jobs.
  • What the state of the workplace in a post Covid world could look like and what changes you might need to be making as a company to survive.
  • Most companies aren’t hiring correctly, this is what you should be looking for during the hiring process.
  • The power of intention and how you can use it during times of uncertainty to keep your business from imploding.

...

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CEO planning day example for entrepreneurs (EP 154)

Jun 22, 2020

In this episode, Mariana gives you a CEO planning day example for Entrepreneurs and why this is critical for your business. Planning days should take place once per quarter so you can get a better idea on the alignment of your big-picture goals and whether or not you're on track to meet those goals.

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Key Takeaways from CEO Planning day example to Entrepreneurs:

  • [02:09] Save the date, how often you should be having a CEO Day and how to make sure it gets done!
  • [03:41] Fortune favors the prepared, make sure you do this before you start your CEO Day.
  • [07:58] The first thing to do on your CEO Day.
  • [10:18] Everything you need to assess the current status of your business.
  • [13:38] Year in review, how to properly review and set your goals for the year and quarter.
  • [17:03] Change is good, how to move closer to your goals and make everything easier for you.
  • [18:45] 1 Tip to help you actually implement changes and...
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How to create equality in your coaching business with Ber-Henda Williams (EP 153)

Jun 17, 2020

In this episode, Mariana talks to Ber-Henda Williams about the black lives matter movement, what you can do to really help and how to create equality in your coaching business. 

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Key Takeaways from How to Create Equality in Your Coaching Business:

  • How to educate yourself about black history some good places to start.
  • The various ways black lives are trying to assimilate in America and the side effects it’s having.
  • The atrocity of slavery and why it was worse than you think.
  • Discrimination is alive and well, learn how to spot it.
  • How Social justice is being led by spiritual leaders.
  • Why donations aren’t helping and what should be done instead.
  • Talk is cheap, this is how we show where our true values really are.

Connect with Ber-Henda Williams:

Having issues coming up with ideas? Do you need a jump start to help get your creative juices...

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Remote Presentation Skills that All Coaches Need (EP 152)

Jun 16, 2020

In this episode, Mariana talks about virtual speaking gigs and the importance of them now more than ever. As well as what remote presentation skills all coaches need. 

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Key Takeaways from Remote Presentation Skills that All Coaches Need:

  • [04:25] Why you should be doing virtual speaking gigs and the value they can bring to you and your company.
  • [05:12] The #1 thing that’s stopping people from speaking and how to get past it.
  • [07:16] Ready to speak? How to decide what you’re going to talk about.
  • [11:16] The art of speaking and how to get good fast.
  • [15:39] Aside from preparing your presentation remember to do this crucial step!
  • [19:04] How to keep someone else’s audience engaged so they remember you.

Having issues coming up with ideas? Do you need a jump start to help get your creative juices flowing?  Try using our FREE resource, the Idea Jogger to help you get started!

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How to be an Ally in the Black Lives Movement Guest Panel With Obehi Alofoje, Aprille Reed, and Kori Tomelden

Jun 15, 2020

In this episode, Mariana talks to Obehji Alofoje, April Reed, and Kori Tomelden about how to be an ally in the black lives matter movement.

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Key Takeaways from How to be an Ally in the Black Lives Movement:

  • When we first started to notice racism while growing up in America.
  • The unfortunate reality of changes that black people need to make in order to survive.
  • Truly unbelievable stories of black people’s unfair treatment for just existing.
  • Privilege explained and why you and everyone else has it to some extent.
  • A closer look at the George Floyd incident, what’s most upsetting and the problems with the police, and the training they receive.
  • The problem coming up in the next few weeks, what you should be doing to help eliminate racism.
  • How to properly educate yourself on everything that is going on.
  • Spotting racism in daily life, it doesn’t always come from the KKK.

 

Related resources and...

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Can I speak up about the black lives matter movement in my business? with Dr. Monikah (EP 151)

Jun 10, 2020

In this episode, Mariana talks to Dr. Monikah Ogando about speaking out about the Black Lives Matter Movement in your business.

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Key Takeaways from Dr. Monikah:

  • Why people are choosing to remain silent on the Black Lives Matter Movement
  • Why we’re using the 7 year old’s tools to solve adult problems
  • That one pivotal moment that wakes you up and changes your life forever
  • How the relevance of things affects our perception of them
  • The harsh truth about the price that is paid when you stand up for your beliefs
  • Some things that were normal before now have laws forbidding them
  • Why you should be making friends with people that are different and how it helps everyone

Resources mentioned in Can I Speak Up About the Black Lives Matters Movement?

Connect with Dr. Monikah:

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The amazing secret to writing a book fast and how to sell your group program with your book with Jasmine Womack (EP 150)

Jun 09, 2020

In this episode, Mariana talks to Jasmine Womack about how to write a book fast and sell your book program with your book.

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Key Takeaways from Jasmine Womack:

  • 10 years on and off writing her book to done in two weeks flat
  • Self publishing, Why it might not be the best way to publish your book
  • Why books are THE best lead magnets
  • The amazing secret you need to know when you write your book to make the most of it.
  • The best way to sell your books to maximize profit
  • Size does matter, but not in the way you might be thinking
  • How to write your book without actually writing your book

Connect with Jasmine Womack:

Are you ready to take your sales skills to the next level and build a profitable, sustainable & impactful business based on evidence based business principles? Apply for a consultation here.

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