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Minimalism in Business

Sep 09, 2021

“YouTube is the best channel for growing your business”

 

“You have to be on Instagram otherwise you don’t exist”

 

“Podcasts increase customer acquisition by 1000%”

 

These are the messages that we are bombarded with as online entrepreneurs.

 

In our attempt to continue to grow our businesses we give into these messages believing they are what will finally allow us to have that big breakthrough.

 We come to believe that we must do more and work harder to get more clients which of course causes us to work more and more.

 

In this blog, I am going to talk to you about minimalism in business as a way of becoming more intentional and strategic so that you actually produce more with less.

 

We can’t get there without first asking...


What is the point of all of this? 

 

Begin with the End in Mind to Design Your Minimalistic Business Intentionally

 

I like to start my high-level coaching...

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Why I am Going Back to a Job After Being an Entrepreneur Full Time for 7 Years

Sep 07, 2021

After 7 years of being an entrepreneur full time, I am going back to a job. 

 

I want to share a little bit about why I made this decision. 

 

Let’s back it up and explain how I got to where I am. 

 

In 2015, I was working full time as a case manager in South Texas and running my coaching business part-time after my 16-month-old would go to bed for the night and bright and early after his morning feeding at 4:30 AM. 

 

I was looking at ways to continue to advance up the corporate ladder and my boss at the time offered me to go into her position as the head of 3 hospitals in South Texas. 

 

I was super excited about doing this and was even looking at schools to go back and get another degree that I would need after I made that switch. 

 

That same week, my preemie daughter was born. She was only 2 lbs and ended up in the ICU for 68 days. Needless to say, that was a huge sign from the universe that it was not the time...

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How to Stay on Top of All of the Things Coming Your Way

Sep 06, 2021

Over the past few months, I have been contemplating on the idea of adulting.

You know, staying on top of ALL. THE. THINGS.

Mail,
Budgets,
Shit we collect in our homes,
All the renewals,
All the insurances,
And their renewals

I don't know if this is a problem with our current time.

But this is not that easy.

And although I have really good systems in my business, I realized I didn't have a strong adulting system.

My inbox was at over 2,000 emails, stacks of mail all over my house, and unread messages on my LinkedIn over 20.

I didn't like showing up in my life like this so naturally...I built a better system.

I have used it since July and already I feel more "on top" of things.

Does stuff still pile up? Sometimes.

Does it mean that I will be ready to renew my passport when it comes due? ‍
Time will tell.

What I do know is that I am the type of person that likes to stay on top of my stuff and systems are what help me do that.

Is it perfect? Nope. No system ever is (especially in the...

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What is Messaging and Why is it Important?

Aug 26, 2021

This episode is a part of our Glossary of Terms series and we are talking about what exactly is messaging and how to increase your income with your messaging.

 

Several years ago, a friend of mine who was in a mastermind with me and is a health coach decided to massively up-level her business.

She was doing Reiki sessions, meal plans, and work out plans for clients but felt that she was undercharging.

Didn't think that it would be possible for her to charge the "premium rates" that business coaches offer simply because her market had an income cap.

She had helped some really high-level clients but was unsure how to really communicate the value of all she did in a way that would create more of these high-level clients.

Our coach at the time worked with her on messaging to attract more of those high-level clients.

She was charging from $300/session to $5K/month in a 6-month contract simply by changing her messaging.

In this video, I want to break down what messaging is and how...

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How Should CEOs Spend Their Time?

Aug 24, 2021

In today’s blog, we are going to talk about what the point of being productive is, is that the goal, and how CEOs should be spending their time when they run online businesses.

Productivity defined: Output per hours worked. What you actually accomplished in that time. 

 

Productivity vs. Effectiveness

The problem with productivity is that it is often done just to get more done instead of focusing on getting that desired outcome. For most impact driven entrepreneurs, generally the desired outcome is an increase in take home pay for the business owner while doing work that matters to them and helps others.

Have you ever been ultra busy, maybe checked off a lot of boxes, but felt like either no progress was made forward OR that you still have a million more things to do? 

That is due to lack of effectiveness. Effectiveness is far more important the productivity. 

Effectiveness defined: How well you are able to produce the result you want.

So if you do a...

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How to Scale a Business Fast without Product Launches

Aug 19, 2021

In this video and blog, I am going to talk about how to scale up a business without launching.

Let's rewind back to 2016. I was sick and tired of launching. I was constantly doing challenges or webinars to sell my programs and I was exhausted by the entire process. I didn't know how to make consistent revenue and I had to do launches monthly to pay the bills. This was not only exhausting but it was also not very profitable. I would have to invest into ads and expensive contractors each launch which meant less profit margin to pay my household responsibilities. I had to find a way to scale a business fast without product launches.

I knew things had to change but I wasn't sure where to start. One day in talking with my coach I told her, I am going to fill this program but I am not going to launch. She was very good at holding belief for me and was just like okay, you don't need to launch to make money. That was the little confirmation I needed to move forward. Up until this point,...

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Why You Need a CEO Plan + How to Structure it to Win

Aug 17, 2021
Are you looking at your schedule and wondering how you will fit it all in? This can feel overwhelming. And if you are anything like me, this has happened once or twice (Ahem) in your life and business. This is why you need a CEO plan. In this article, you will learn not only why you need one but also how to structure and set one up.

Burnt out entrepreneurs struggle with staying on top of everything coming their way because they spend most of their time reacting.

They spend their time putting out fires: Oh no the website link is broken, the team doesn't have enough to do today I need to figure out what they will be working on, the kids forgot their lunch boxes I need to go to the school to drop them off, what's for dinner? I might as well eat out. And the list goes on. this is exhausting and can lead to burn out quickly because they end up spending their whole day making decisions and expending energy for putting out fires.

After being an online entrepreneur for 7 years, running a...
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What is a Challenge Launch?

Jul 20, 2021

In this episode, Mariana talks about what a challenge launch is and how you can use one in your coaching business to grow and scale your business. This is part of the glossary of terms series that we are doing to launch our YouTube channel. If you haven't already, make sure to subscribe to our channel so you can get the latest information to help you grow your online business.

The challenge launch is a tool to help you to grow your audience, grow your list, and grow your Facebook group. It’s a win-win tool because it adds a lot of value to the market place while generating leads and closing sales. And most importantly, whe we love teaching it is because it creates a system that allows you to predictably sell your programs as our client Obehi states below.

 

What are the phases of a challenge launch?

A challenge launch has several phases. The first phase is the pre-promotion phase. During this phase, you and your team are preparing for your launch. You will be...

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Announcement: We are Changing Things Up!

Jul 14, 2021

In this episode, Mariana talks about what is coming up at Impact Driven Entrepreneur and the reason behind these changes.

 

Never Miss An Episode!

   

 

 

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What is an Impact Driven Entrepreneur? (EP #237)

Jul 07, 2021

In this episode, Mariana talks about what being an Impact Driven Entrepreneur means, what an Impact Driven Entrepreneur is, and how to become one as an online coach or consultant.

 

Click play below to tune in:

Never Miss An Episode!

   

 

Key takeaways for What is an Impact Driven Entrepreneur?:

[00:05] The definition of an Impact Driven Entrepreneur

[00:30] The Five Tangible Ways Impact Shows Up

[01:45] The Impact of Being an Example of What is Possible

[06:00] The Gift of Running Your Coaching Company like a Business

[08:00] Invisible Impact and What it Really Means

 

Are you ready to step into the role of Thriving Impactful CEO and fully embrace the vision of being an Impact Driven Entrepreneur? You know that proven strategies will stand the test of time and you’re ready to implement them into your online coaching business.  Apply for a consultation here.

 

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