Last week I was watching my latest Netflix binge on Netflix: Firefly Lane 

In this series, Katherine Heigl plays Tully Hart, a girl who grew up with a drug addicted mother who ends up becoming a super famous talk show host. 

One of the quotes that came out of Tully Hart’s mouth was one I HAD to write down, here is what she said:

“Everyone is always coming up with reasons why you can't do something or you can't be something. It's up to you to come up with better reasons why you can.”

-Tully Hart, Firefly Lane

I had to stop watching to write this down because isn’t this the #truth?

When you are growing your online business the people around you, although many times well meaning, won’t always believe in the possibility.

They won’t always see what you are truly capable of or what the opportunity to grow an online business even entails.

And it’s critical that WE not fall into the pattern of “everyone”...

One of my friends asked what was the worst advice you ever got from a coach?

For me that was that I needed to hustle more, more, more. 

Over the course of one year this coach pushed me to:

• Post 5 x/day on 5 different platforms
• Myself and each person on my team message 500 people per day on social media to fill our challenges
• Write a book
• Pitch 200 media outlets per week for PR
• Spend $10,000 on ads for a single launch

You would think that if I followed through on this plan it would work, my income had to go up right?

Nope. 

My team and I did the DMs (I apologize now for everyone who got these ). 

My team and I published on 5 platforms consistently. 

I became a best selling author twice. 

We pitched media until we were blue in the face. 

And we spent $10,000 on ads (Not in a single launch because I just didn’t have the balls for it). 

Want to know my results?

My income dropped. 

There is a difference between...

The art of saying no. 

This came up in my philosophy study this week and I wanted to share with you some of the thoughts that have helped me to cope with my knee-jerk reactive people pleasing.

As we grow online businesses we need to know the value of saying no. 

Especially to the things that are time wasters disguised as opportunities. 

Saying no to speaking on that podcast that doesn’t have your ideal clients in it. 

Saying no to the potential client that just isn’t the right fit. 

Saying no to the kids that want 5 more minutes at the park...AGAIN when you just said it was time to go 5 minutes ago. 

We say yes in these moments when we mean to say no because we don’t want to disappoint others.

To avoid hurting their feelings or them having a meltdown in the case of the kids. 

But what we do to ourselves is far worse. 

We say no to OUR wants and needs. 

We hurt our own feelings. 

And over time that erodes our trust...

This week marks one year since we have been in the COVID pandemic. 

The mastermind members inside The Profitable Impact Formula and I were reflecting on that last week and we decided to celebrate the badasses that we are for making it this far. 

We laughed about how so many of us believed it would be a 3 month thing and it hasn’t been. 

And yet what I know for sure is that we are badasses for making it this far. 

For pushing through. 

For showing up for ourselves and our businesses in an imperfect way (often interrupted by kids 20 times). 

Showing up even when we felt uncertain about the future. 

Showing up even when things were unpredictable. 

What the pandemic has taught me so far in the last year is that we are all far more capable than we think or than we tell ourselves. 

We are all stronger and more resilient than we give ourselves credit for. 

And most of all, even though we trick ourselves into thinking we know just how...

In this episode, Mariana talks about what does copywriting mean and how to write good copy that not only brings you more ideal clients but converts them as well.

Click play below to tune in:

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Key takeaways for What Does Copywriting Mean:

[01:15] What is the core message?

[02:00] Should your core message be only about demographics?

[06:00] This is Achilles heel to everyone!

[09:15] Nail down your core message with this trick!

[11:45] A piece of help to create your unique message

[14:45] Create and own your path!

Want more? If you are still wondering whether you are on the right track to finally share your message with the right people, apply for a consultation here and start working on identifying and creating your core message that will bring you more ideal clients.

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Through the process of my divorce, one of my friends who is a lawyer said to me “Good rises to the top”. 

That has stuck with me through the thick and thin of the entire turbulent divorce process. 

I don’t have to throw mud I just have to step into the goodness.

This morning Kori did a behind the scenes post in the Coaching For Impact Community and that quote stuck out to me as I shot my behind the scenes desk picture. 

That quote could not be more true in online business as well. 

As someone who was never one of the cool kids. 

More of the book nerd that always did what the teacher said…

I can’t help but think about how THIS is what has allowed my business to thrive over the years. 

I decided early on in my business that I didn’t need to try to be “One of the cool kids” and that I could still grow my audience even if I wasn’t. 

I decided that I didn’t need to win a popularity contest in...

Yesterday after the kid’s virtual school there were cut little pieces of paper all over the floor.

My 5 year old daughter enthusiastically says “Mommy I want to help”. 

Of course I was thrilled because #1 by the time the other kid needed something for school who knows if I had time to finish sweeping and #2 yay less work for me!

I use the broom to make a nice little pile and of course she comes over and starts walking on the pile, moving the dirt all around and making a bigger mess. 

This is exactly what happens when business owners try to delegate and hire. 

They want the help. 

Their VA wants to help them. 

So what is the problem? 

The job was not clear to the VA. 

The VA may or may not even be a fit for the job you actually need done.

And most importantly in a business, there is no clear path to make that team member profitable in their role. 

Which means the business owner ends up having to sell more to cover that...

In this episode, Mariana talks about how to create a good marketing strategy so you create valuable content for your clients.

Creating content can be hard, especially if you are struggling to execute the plan or create a good strategy.  But you can save time and energy with a content checklist and good plan that will help you to stay focused and earn more with your content marketing.

Click play below to tune in:

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Key Takeaways for Valuable Content:

[01:15] Why having a plan is important for your content marketing strategy?

[03:15] Why should you batch things while working on your strategy?

[06:00] Finding your own creative flow

[08:00] What to do if your actual plan is not working?

[12:15] How to stick to your plan?

[03:15] Why should you batch things while working on your strategy?

If you begin with the end in mind so that you can benefit from your efforts in content creation, you are on a good track to...

In this blog post, I will cover why courses and coaching are failing to make a true impact and transformation for clients. I understand this is an unpopular opinion but it is time for true change to happen in this industry.

This weekend, my 5 & 6 year old were playing with my phone making videos in the bathroom and they dropped it in the sink full of water.

At first they tried to hide it from me.

Finally they asked the question “Is your phone waterproof mommy?”

And although I have the iPhone that is supposed to be waterproof clearly the audio was not working after submersion.

They got the whole lecture about what it looks like to take care of our things.

Then I put it in a bag full of rice and a few hours later the phone was working fine again.

This morning, we were talking at breakfast and I asked them what did they learn about taking care of things?

Their answer...when you break something you put it in rice and it can be fixed

That was not...

In this episode, Mariana talks about lessons learned about launching a group program and how these lessons can help you to get a 3 day work week.

Click play below to tune in:

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Key takeaways for 3 Day Work Week:

[01:45] Most entrepreneurs make this mistake while launching

[03:15] What happens if you are not balancing your work 

[04:45] Launching vs. Announcing: What is the difference

[05:45] Why is having a signature program so important?

[07:15] Adjusting messaging to different launches

[10:00] The importance of having the right expectations

[12:45] Adjusting the expectations to your goals

Still struggling? I was there too! But I structured my launches so they can be replicated again and aligned them so they match my goals and ideal client. If you also want an appropriate launch so you can work 3 Days a week, apply for a consultation here.

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