A brand messaging framework that is going to allow you to raise your rates (EP 168)
In this episode, Mariana talks about a brand messaging framework that will allow you to raise your rates and make it nearly impossible to sell a $1 item.
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Key Takeaways for A brand messaging framework that is going to allow you to raise your rates:
[00:14] Why is the brand messaging so important?
[02:28] When you're focused on a foundational piece, it doesn't matter if Facebook goes away tomorrow.
[09:28] Don't think that memorable means you have to have this super suave, amazing, out of this earth thing.
[11:24] Next, we're gonna talk about the campaign messaging framework.
[12:17] I'm going to give you a framework that you can run away with and work on.
[15:30] The solution that you offer should be 10 times more valuable than what you are charging.
Ready to raise your rates, attract your ideal clients and become a thriving CEO? Download our free Message clarity Workbook and start today!
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How to Block Schedule as a Work at Home Mom Entrepreneur
Organizing a working schedule in the current situation has been challenging for all of us. We’re all dealing with the struggle of juggling work and taking care of the kids in some way, shape or form.
Whether you are working full time or part time on your business and managing the kids who are now at home full time, there are still a million other things that need doing.
Motherhood overload, am I right? This is my life, and it's probably your life as well.
I want to share some of my tips, tricks, and strategies that have helped me the most over the last few months since quarantine began. I started my business when my first born was three months old and when my second child was born, I raised both of them at home full time while I was growing my business. You could say I was raising 3 kids. That was from infancy all the way till now. They are 5 and 6. It’s fair to say that I have had to figure out a few tricks to get it all done.
Weekly...
How to connect with your audience even if you automate with Jess O'Connell (EP 167)
In this episode, Mariana talks to Jess O'Connell about connecting with your audience through automation. The downside of using DMs and how to use your email list instead of spending hours in the DMs.
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Key Takeaways for How to connect with your audience even if you automate with Jess O'Connell:
- The unfortunate side effect that happens when you use the DMs
- The secret way of building relationships and rapport using emails
- Segmenting your list so you can get even more specific with each person
- The importance of segmenting your list and what the dangers are if you’re not doing it
- How to get into your ideal clients head and make sure they buy from you
- What having glasses taught me about building connections with people
Connect with Jess O'Connell:
Ready to reclaim your time for yourself? Join the 6 figure / 3 day workweek movement movement now. Join us in our...
The true cost of hiring an employee vs retaining (EP 166)
In this episode, Mariana talks about the cost of hiring an employee vs retaining existing staff and the importance of keeping people you can trust in your company.
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Key Takeaways for The True Cost of Hiring an Employee vs Retaining Existing Staff and the Benefits of Keeping people you can trust in your Company:
[03:19] Many coaches think that when it's not working out with a team member, they have to fire someone because we're told to hire slow and fire fast.
[06:08] You want to make sure you understand your business's budget and the team members role in that budget.
[08:51] If no fore thought has been put into how that person's going to make money for the company, you have to make more money just to cover their head.
[10:53] Every single result in our company can be executed through our processes and manuals, which we teach.
[13:24] You want to look at, what is the incentive for staying...
Examples of Content for Earned Media and How to Reach Customers Effectively with an Earned Media Strategy
When trying to increase customer reach, it's important to know the value of visibility and authority to attract traffic in the most effective way. In this post I will discuss how to reach customers effectively with an earned media strategy that has personally worked for me.
A media strategy is a plan of action that helps you reach your target audience, improve the overall customer conversion rate and make the sale.
If you consider your business like a home then brand visibility is the fuel to the heater of your home.
One type of fuel that we know all to well is social media
And oftentimes coaches get burned out and tired when they use social media as their primary source of lead generation.
Because social media has such a low barrier of entry, it becomes a lot more work to continuously feed the feed.
One of the issues in the industry is that anyone can open up an account and begin to market themselves as a coach which has created an overly saturated market.
What...
Connection-Based Marketing staying connected with your audience without overwhelm as you scale with Safia Sattaur (EP 165)
In this episode, Mariana talks to Safia Sattaur about connection based marketing and how to do this in your business successfully.
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Key Takeaways for Connection-Based Marketing staying connected with your audience without overwhelm as you scale with Safia Sattaur:
- How to increase your conversion and make more with every dollar spent on ads with connection based marketing.
- How to be sincerely friendly and approachable without faking it.
- The three dimensional way to approach connection.
- How your objectives determine the voice and tone in your connections.
- How to block the leaky pocket that comes from excessive ads spending.
- How alignment plays a key role in connection marketing.
- How to connect with yourself.
Connect with Safia Sattaur:
Now that you see the benefits of connection-based marketing and how to stay connected with your...
Earned media strategy: The secret to visibility and brand authority as a coach (EP 162)
In this episode, Mariana reveals the secret to an earned media strategy that will help you increase your visibility and brand authority as a coach without having to feed the feed.
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Key Takeaways for Earned Media Strategy: The Secret to Visibility and Brand Authority as a Coach:
- 03:09 If your business is a house then visibility is the fuel to the heater in your home.
- 03:32 It's a lot more work to feed a feed on social media than it is to do what we're going to teach you today.
- 05:14 What do you do to maintain your visibility and position your brand as an authority and get off of the social media rat race?
- 06:54 Earned media is a type of media in which you do not have 100% control over but it raises your credibility a lot more than the other types of media.
- 07:49 It is not as labor intensive as social media
- 08:39 How are others interacting with you on your social media?
- 10:31 If you want engagement, you have...
How to organize your day as a work at home mom (EP 164)
In this episode, Mariana talks about how to organize your day as a work at home mom entrepreneur. She shares some of her personal tips and tricks that have helped her manage her business while homeschooling 2 kids under 6 in quarantine.
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Key Takeaways for How to organize your day as a work at home mom:
- [05:44] In the beginning of the week my project manager and I look at our main objectives for the business to move forward.
- [06:30] Knowing that the plan isn't necessarily going to be followed, there's a few things that help me along the way.
- [07:23] With my kids at home full time, I'm using a master schedule as a general guideline and I reduce my own expectations of myself.
- [08:56] I’ve gone back to my three day CEO schedule.
- [09:14] It's important to increase the amount of time that you think things are going to take you.
- [10:00] Without a team helping you, it becomes a game where you can't grow your...
Tuning in with Your Body to Align with Your Business with Shana Hartman (EP 163)
In this episode, Mariana talks to Shana Hartman about the importance of tuning into your body and self-care. She teaches us about mind-body connections and how to connect with our internal wisdom especially during this time where there are more demands on us because of the pandemic going on in the world.
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Key Takeaways for Tuning in Your Body to Align with Your Business with Shana Hartman:
- [01:49] How she overcame postpartum depression.
- [02:57] How ignoring what our body is communicating to us can hinder our lives and our goals.
- [05:59] The three questions that help you connect to your body and understand how it's communicating to you.
- [10:52] How to differentiate between your intuition and your limiting beliefs.
- [17:18] What to do when things are starting to like irk you repeatedly.
- [23:01] How to know the energizing activity that works for you.
Connect with Shana Hartman:
How to Scale Your Business with Kids at Home without Compromising Your Values with Bunny Young (EP 161)
In this episode, Mariana talks to Bunny Young about how she went from stuntwomen to becoming a serial entrepreneur and owning five different businesses. She teaches us How to Scale Your Business with Kids at Home without Compromising Your Values.
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Key Takeaways for How to Scale Your Business with Kids at Home without Compromising Your Values:
- The word of the day is Meliorism.
- Things you can do as an entrepreneur that you just can’t with a JOB.
- Why your ability to do sales is much better than you think it is.
- Why an investment in yourself brings the highest ROI.
- How to Build your company using a Golden Goose.
- The smart way to get the work that you don’t like to do done.
- Investing even when you don’t have a ton of money laying around.
- Relationships and the importance they hold when building a business.
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