How to Upsell, Downsell, Cross sell in Your Coaching Business
Imagine making revenue on the back end of your coaching program and fostering relationships with customers who keep coming back for more without having to wait for your next launch to fill the bank. Coaches often put all their energy into the success and profit’s of a single launch and miss out on the opportunity for long term sustainable growth that can be achieved by implementing strategies like upsell, downsell, and cross sell in their coaching business. So in this blog I want to share how you can capitalize on the thousands of dollars literally in front of your face right now and make money even after the doors close for your coaching program.
So let's get into it.
But first, what is an upsell?
An upsell is simply another offer that you pitch to the people after they bought from you. It's typically a little higher in price.
Let's say somebody joins your group program, the upsell could be a VIP day with you or a done for you service.
A fun thing about...
CASE STUDY - How this coach embraced the systems and made back her investment in one month with Shana Hartman (EP 173)
In this episode, Mariana talks to Shana Harman about her experience and progress in working with our Profitable Impact Formula Program- including how she made back her investment in just a matter of days.
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Key Takeaways for How this coach embraced the systems and made back her investment in one month:
[02:54] How she started having consistent and repetitive success in her coaching business.
[03:41] The change and shift she made that closed the conversation gap.
[06:45] How she instantly got access to the information and materials she needed and began implementation without spending a ton of time onboarding.
[07:48] How she recouped her initial investment in a matter of days.
[12:54] How working on her mindset around upselling helped her get 2 continuing clients that paid her $3,000 and $8,000 respectively within 2 months.
[17:42] The seemingly insignificant things that made the highest impact on...
3 Ways to Know Your Coaching Packages Prices Are Right For Your Market (EP 172)
In this episode, Mariana talks about the three ways that you can determine if your coaching package prices are right for your market.
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Key Takeaways for How to Determine The Right Your Coaching Packages Prices for Your Niche Market:
[01:28] How you might actually be losing money on coaching packages.
[04:34] How we help our clients to have three day work weeks
[05:13] Making sure you're hitting the online marketing
[05:37] The beauty of selling high-end.
[06:23] The three things to make sure your pricing appropriately
[08:42] The art of high-ticket selling.
[09:37] Many of our clients have been able to double or triple their rate, by doing this one thing
[11:51] How to do fewer phone calls, have a higher conversion rate and make more money.
[12:38] If you're getting the right people on calls but they're not closing, you should do this.
[13:15] What to do if you've exhausted the marketing and the sales...
How to Write Your Suave Unique Selling Proposition
Your brand messaging is important because if you use the right words to talk about your offer you’ll be able to double your rate without price resistance and make it nearly impossible to sell a $1 item. The point of having a Suave Unique Selling Proposition is the difference between the thing in the dollar store that you’re not picking up vs the thing you are willing to pay $200 for. How you talk about your item (product or service) and how you present it is everything.
So let's talk about some of the things that are going to allow you to have a message, a stance, and a suave unique selling proposition that will convert for you.
Business Fundamentals
I see a lot of coaches focusing on tactical things like which platform they are going to be on, brand colors, and having the perfect brand photos when instead the focus needs to be on the messaging.
How are you going to talk about what you do?
Messaging is one of the fundamental pieces...
Personal Development for Mental Health with Kareen Aristide (EP 171)
In this episode, Mariana talks to Kareen Aristide about mental health and mental wellbeing. You will learn how you can incorporate personal development for mental health.
Click play below to tune in:
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Key Takeaways for Personal Development for Mental Health:
- [03:06] How to deal with the superwoman syndrome.
- [05:15] The difference between being and doing and how it applies to your mental health.
- [08:19] Understanding the savior complex and how to set proper boundaries.
- [16:15] How successful coaches can create time to work on themselves.
- [19:20] The first step to take when dealing with the savior complex.
- [25:28] How to capture your thoughts and know what is going on in your mind.
- [29:12] How to move through different levels of self-awareness.
Connect with Kareen Aristide::
Ready to create more time for your mental health with your group coaching program? Then get The Ultimate...
Upsells That Work Even After Your Group Program Cart Closes (EP 170)
In this episode, Mariana talks about upsells that work, even after the doors close for your group program.
Click play below to tune in:
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Key Takeaways for Upsells That Work Even After Your Group Program Cart Closes:
[00:48] What I see a lot is coaches put all their energy on the performance of their launch alone.
[02:30] You can capitalize on the thousands of dollars literally in front of your face right now, when you start to utilize this strategy.
[03:27] No million-dollar business was ever made with a single launch, marketing campaign or a single strategy.
[03:33] The power of upsells and the things you can do to exponentially increase sales anytime, and after you close the doors on your group program.
[05:27] How do I do this without being sleazy, pushy, or frankly out of the code of ethics in coaching.
[08:23] My definition of a client.
[10:02] Our ethical duty as coaches.
[11:03] What I don't think is the best way to serve clients.
...
As Coaches We Can’t Talk About Mindset Without This First with SharRon Jamison (EP 169)
In this episode, Mariana talks with SharRon Jamison about the fundamental things we as coaches must first consider before talking about mindset.
Click play below to tune in:
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Key Takeaways for As Coaches We Can’t Talk About Mindset Without This First:
[04:26] How where a person comes from affects their ability to see success.
[05:43] The relationship between a person’s ethos and their mindset.
[09:30]The underlying impediments that are roadblocks to people’s success.
[12:07] Why how we look at ourselves affect our habits.
[15:11] The intricacies that impact a person’s ability to see themselves effectively.
[17:47] Why you need to hang around people who don't look like you.
[19:26] How you as a mother can instill an equality mindset in your children.
Resources mentioned in As Coaches We Can’t Talk About Mindset Without This First:
Connect with SharRon Jamison:
The true cost of hiring an employee vs retaining
Have you ever hired someone who was perfect during the interview process but was less than competent when the work started? Do you let them go?
This often happens with coaches in the online space. They think that when it's not working out with a team member, they have to let them go.
We're often told to hire slow and fire fast. Right?....Wrong.
In this post I’m gonna talk all about the true cost of hiring an employee vs retaining existing team members
I’m also going to share some key strategies like how to determine salaries, ways to compensate employees, and how to set them up for success so that you have team members that you can trust to produce the best results for you.
The true cost of Hiring an Employee that No one Talks About
Money
It actually costs you 33% of the employees salary to replace them. In other words, if you have someone who's making $21 an hour and they're working full time, it’s going to cost you about $15,000 a year just to replace them.
Time...
A brand messaging framework that is going to allow you to raise your rates (EP 168)
In this episode, Mariana talks about a brand messaging framework that will allow you to raise your rates and make it nearly impossible to sell a $1 item.
Click play below to tune in:
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Key Takeaways for A brand messaging framework that is going to allow you to raise your rates:
[00:14] Why is the brand messaging so important?
[02:28] When you're focused on a foundational piece, it doesn't matter if Facebook goes away tomorrow.
[09:28] Don't think that memorable means you have to have this super suave, amazing, out of this earth thing.
[11:24] Next, we're gonna talk about the campaign messaging framework.
[12:17] I'm going to give you a framework that you can run away with and work on.
[15:30] The solution that you offer should be 10 times more valuable than what you are charging.
Ready to raise your rates, attract your ideal clients and become a thriving CEO? Download our free Message clarity Workbook and start today!
Shout Out...
How to Block Schedule as a Work at Home Mom Entrepreneur
Organizing a working schedule in the current situation has been challenging for all of us. We’re all dealing with the struggle of juggling work and taking care of the kids in some way, shape or form.
Whether you are working full time or part time on your business and managing the kids who are now at home full time, there are still a million other things that need doing.
Motherhood overload, am I right? This is my life, and it's probably your life as well.
I want to share some of my tips, tricks, and strategies that have helped me the most over the last few months since quarantine began. I started my business when my first born was three months old and when my second child was born, I raised both of them at home full time while I was growing my business. You could say I was raising 3 kids. That was from infancy all the way till now. They are 5 and 6. It’s fair to say that I have had to figure out a few tricks to get it all done.
