Frankenstein Business (IDE Episode 128)
In this episode, Mariana talks about the importance of understanding the foundational business principles that are based on evidence-based business practices and how you can use these to propel you forward no matter what's going on.
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Key Takeaways For Frankenstein Business:
[02:28] Why struggling coaches stay stuck for years even though they have taken all the courses and even applied them!
[03:29] What will make businesses truly sustainable, no matter what is going on in the economy.
[03:31] How one of our clients was able to go into a completely different industry and grow her audience and book clients quickly and easily.
[05:50] Why we don’t teach tactics and what we teach instead.
[07:02] The four ways to grow an audience and what understanding this teaches us about growing a profitable sustainable business.
[09:16] How to build a business that stands the test of time and anything going on in the economy.
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Stages of Business
In this episode, Mariana talks about different stages of business and how it affects your business.
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Key Takeaways:
[00:48] What is it that may be holding you back in your business?
[3:10] Who you help what problems they have and what solutions you will offer now?
[14:43] Where your customer success journey is led out?
[15:43] how do we start to automate, all of this, and how do we get you out of that process as much as possible?
[16:18] Do you want to add more offerings? Or do you want to do a different business?
[17:00] When are you going to be hiring permanent positions for those tricky areas of your business
Share with me what your plans are for being more intentional and aligned with your purpose on Instagram.
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What are the Stages of Business for Online Coaches and Consultants?
Ever wonder why your efforts to build your business went up in smoke even though you spent weeks, or even months working on them? Just like baking a cake before putting on the icing, every business goes through various stages of development throughout its lifecycle. A common pitfall coaches and consultants get into when building a business is working intensely on tasks that are designed to happen at a later stage or they are working too far in advance and then falling back on strategies that only work in their earlier stages and don’t allow them to scale up.
Understanding the stages of business means you’ll be able to identify your current stage and focus on your key tasks to move forward.
So, you might be asking right about now: What are the Stages of Business for Online Coaches and Consultants?
That's exactly what I want to share with you in this post. As you read on, see if you can recognize which stage you are in. If you think you’re between stages...
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Positioning Yourself as an Authority to Scale your 1:1 Coaching Practice
In this episode, Mariana talks about three ways to help you position yourself as an authority and book high-end clients with ease.
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Key Takeaways:
[02:12] How do we elevate your positioning and your branding so that you could become the go to authority in your field?
[3:10] What goes on behind the scenes to make your efforts profitable?
[7:44] How do you get seen consistently and be named the authority by others?
[9:30] Creating engaging copy and story
[9:40] Where the markets generally are at in this day and age
[9:50] Selling at that next level of market sophistication
Share with me what your plans are for being more intentional and aligned with your purpose on Instagram.
Related Episodes
- Showing Up Fearlessly In Your Business With Angie DaRosa
- How to create packages that sell
- How to charge premium rates for your group program
EP 125: Sales Objections - Overcome them like a Coach so you don't have to feel pushy or sleazy
In this episode of The Impact Driven Entrepreneur Podcast, I share how to overcome sales objections like a Coach so you don’t have to be pushy or sleazy you can just guide your clients to an empowering decision.
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Key Takeaways
[1:14] The secret to recession proofing your business by using the strategy that 8 figure companies are using to grow rapidly.
[2:55] The difference between knowing sales is important and fully embracing sales.
[6:39] How being an introvert helps you to sell.
[8:19] If you have struggled with following up on how to reframe that so you can follow up.
[19:10] The single question that drives your marketing launches messaging.
[20:58] The ACRE system that we teach in The Profitable Impact Formula to help you overcome sales objections like a coach so you don’t have to be pushy or sleazy.
This plus so much more! Click play to tune in.
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EP 124: Discover your group program's unfair advantage
In this episode of The Impact Driven Entrepreneur Podcast, Mariana talks about how to create your group program’s unfair advantage so you can cut through the “competition” and step into your unique space. This episode is a combination of mindset and strategy to help you catapult your results.
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Key Takeaways
[3:04] Why marketing as a personal brand is more difficult than other businesses.
[4:00] How to look at the “Big Names” you may be comparing your program to and how you can use this data to differentiate yourself.
[6:53] What divine matches are and how you can think about this to help you trust the process.
[12:00] The journey of stepping into being yourself online despite what the “experts” may be telling you.
[16:42] Entrepreneurial Amnesia and how it hurts how you show up online.
[19:19] Bigger isn’t always better, when you are small there...
EP 123: Exponentially increase your results without more work
In this episode of The Impact Driven Entrepreneur Podcast, Mariana shares how to exponentially increase your results without more work.
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Key Takeaways
[3:16] How to show up as a leader to your team so that they can be more productive.
[5:41] Why coaches struggle trying to grow a business.
[7:01] How to look at alignment in a way that creates the results you want on purpose.
[12:19] Your job as the Thriving CEO running your business.
[22:56] Research showing that this can increase production by 100-500% without any additional input.
Join our FREE training, Group Programs for Scale, at bit.ly/groupsforscale or text FULLGROUP to 44222.
Additional Resources:
EP 122: How to launch your group program without losing your shit
In this episode, Mariana talks about how to launch your group program purposefully and confidently without losing your head.
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Key Takeaways
[3:12] How struggling coaches attach too much meaning to their launches and how you can release this.
[8:34] Giving yourself the time and the space to launch your group program so you don’t feel rushed.
[11:52] How to hit your goal every time.
[13:02] Committing to your word and mastering your mindset during a launch.
[15:31] Why it’s important to set and shoot for high goals in your launch.
[21:00] What you will learn from launching a group program.
Join our FREE training, Group Programs for Scale, at bit.ly/groupsforscale or text FULLGROUP to 44222.
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Essential Mindset tips for Entrepreneurs
The mind is a powerful thing. Depending on how it’s set it can either be a valuable asset or something that can stop you dead in your tracks.
It’s important you keep a growth mindset when running your business. A fixed mindset is going to be nothing but a hindrance to you.
Allow me to explain the difference between the two to illustrate why you need to have a growth mindset in order to succeed.
What Is the difference between a growth mindset and a fixed mindset?
A fixed mindset is the belief that things about yourself like intelligence is set at birth or predetermined and cannot be changed. Things are fixed. You were never good at math and therefore never will be. No matter what you do you cannot change this.
A growth mindset is the opposite of the fixed mindset. This is the belief that things about yourself like intellect can be changed if you put enough work and effort into it. You weren’t good at math but if you put enough effort in then...
