When trying to increase customer reach, it's important to know the value of visibility and authority to attract traffic in the most effective way. In this post I will discuss how to reach customers effectively with an earned media strategy that has personally worked for me.
A media strategy is a plan of action that helps you reach your target audience, improve the overall customer conversion rate and make the sale.
If you consider your business like a home then brand visibility is the fuel to the heater of your home.
One type of fuel that we know all to well is social media
And oftentimes coaches get burned out and tired when they use social media as their primary source of lead generation.
Because social media has such a low barrier of entry, it becomes a lot more work to continuously feed the feed.
One of the issues in the industry is that anyone can open up an account and begin to market themselves as a coach which has created an overly saturated market.
What...
In this episode, Mariana talks to Safia Sattaur about connection based marketing and how to do this in your business successfully.
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Now that you see the benefits of connection-based marketing and how to stay connected with your...
In this episode, Mariana reveals the secret to an earned media strategy that will help you increase your visibility and brand authority as a coach without having to feed the feed.
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In this episode, Mariana talks about how to organize your day as a work at home mom entrepreneur. She shares some of her personal tips and tricks that have helped her manage her business while homeschooling 2 kids under 6 in quarantine.
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In this episode, Mariana talks to Shana Hartman about the importance of tuning into your body and self-care. She teaches us about mind-body connections and how to connect with our internal wisdom especially during this time where there are more demands on us because of the pandemic going on in the world.
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In this episode, Mariana talks to Bunny Young about how she went from stuntwomen to becoming a serial entrepreneur and owning five different businesses. She teaches us How to Scale Your Business with Kids at Home without Compromising Your Values.
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Are you...
In this episode, Mariana talks to Kinsey Machos about visibility and using organic strategies online to fill your programs with dream clients.
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In this episode, Mariana talks to Camilla Jean about the power of implementation. Learn how to set up your week so you can get around to everything that needs to be done.
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In this episode, Mariana talks about ideal clients and 3 key things you need to do in order to attract them. Presenting How to attract your ideal clients: a guide for coaches.
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Are you ready to stop trading hours for dollars? Are you ready to step off the struggle bus? We are holding a live workshop that will help you step into the role of thriving, impactful CEO that you're meant to be. Take the assessment and register below.
In this episode, Mariana talks to Timothy Gay about the history of racism and the forms that it can take. Many stories about the injustice of black lives are shared to spread awareness about the importance of the Black lives matter movement.
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