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How to Embrace Mindset to Find Your Identity and Confidence as a Coach with Ingrid Owens

Apr 25, 2020

In this episode, Mariana talks to Ingrid Owens about her experience in the Profitable Impact Formula. With experience already in the online business world, Ingrid was looking to make a career shift. Her background is in marketing and she knew that she could leverage that. But, in order to do that she needed to embrace the mindset to find her identity and confidence as a coach.

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Key Takeaways:

  • Even with a background in marketing, Ingrid had not yet embraced her identity as a coach, in this episode she shared how she turned this around and what results were possible.
  • The a-ha moment that ingrid had around her mindset that changed everything
  • How to catapult your results EVEN if you can’t afford a high end 1:1 program
  • Where to get everything you need to grow and scale your business to multiple 6-figures

 Connect with Ingrid Owens:


Are you ready to embrace your identity as a thriving, impactful...

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Upscaling your coaching practice to scale beyond 6-figures (IDE EP. 133)

Apr 21, 2020

In this episode, Mariana talks about how to upscale your business so that you can attract dream clients into your coaching practice who want to pay premium rates for your services. 

Click play below to tune in:


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Key takeaways for Upscaling your coaching practice to scale beyound 6-figures:

[03:03] This one mistake that struggling coaches are making is costing them to lose too much money.

[09:33] From Shabby to Chic, what is upscaling really?

[14:21] What you need to start scaling your business, $100K is just the foundation.

[20:00] Learn How To Confidently Charge Up To 60k For Your Offer.

[22:26] Scaling fast doesn’t mean working faster.

[24:40] How to lose the clients that won’t do the work and how to get the clients that are going to make it all worth it.

[30:41] Your Specialty Is Not So Special, how to make upscaling work in any niche.

[32:07] If you can’t find your high-paying ideal clients, this is how...

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Scalability Plan: Upscaling Your Coaching Practice Beyond 6-Figures

Apr 20, 2020

Have you ever taken a client and ended up feeling like why did I even take this client?

Maybe you have been in a situation where you felt misaligned with your clients because they were bordering you all the time, expecting a Lamborghini when they have paid for a Kia or they were not even willing to pay at all. Perhaps your own case is that your clients were not showing up to do the work required for them to get the transformation your program offers.  The good news is that there is a way to structure your business to avoid all those frustrations.

You can actually have a scalability plan by creating a marketing plan that successfully weeds out all the people who are not meant to work with you while raising the cream of the crop to the top simultaneously to easily scale your business beyond 6-figures. This is what we are going to cover in this article.


But before we talk about scaling beyond 6-figures let us discuss how you can grow your business to 6-figures if you are...

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How to crystalize what you want in your life & business with Linda Babulic (Episode 132)

Apr 15, 2020

In this episode, Mariana talks to Linda Babulic about how to crystalize what you want in your life and business. Now that the majority of the world is in quarantine, it’s a perfect time to get clear on what you want.

Click play below to tune in:

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Key takeaways for how to crystalize what you want:


  • How to make the most out of the current state of world affairs.


  • How to bring back joy into your life.


  • Powerful strategies to help you to get closer with those you truly care about right now.


Plus so much more!


Connect with Linda Babulic:


Want support in growing a profitable impactful coaching business? Apply for a consultation here.


Related Episodes for how to crystalize what you want:


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How to hire an effective virtual team for your coaching business (IDE Episode 131)

Apr 08, 2020

In this episode, Mariana talks about how to hire an effective virtual team for your coaching business. She credits this to being the secret to breaking free from feeling like you are tied down in your business and like people in a J-O-B have more freedom than you do. Click the play button below to tune in.

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Key Takeaways for How to hire an effective virtual team for your coaching business:


[2:45] The beliefs that keep most struggling coaches stuck when it comes to hiring and growing a team.


[4:22] The aspect of building a sustainable coaching company that you cannot ignore if you want to build a sustainable business.


[4:48] How to choose your next hire. It’s not what you think and this tip alone will save you thousands.


[6:07] How we screen candidates to make sure we are getting the best team members and put them into the right roles in the business.


[9:25] What to do before your team member...

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The Importance of a Northstar Offer

Mar 31, 2020

As entrepreneurs, we have a lot of ideas and we often get overwhelmed thinking about implementing all of them.

But the truth is, you don't have too many ideas, you just aren't fully honoring those ideas. 

One of the first problems I see with struggling coaches is a scattering of effort. They start a new program or offer and work really hard and then they start another one and they’re always offering stuff, but they're kind of all over the place. 

That's why I want to discuss the importance of a Northstar Offer.

In a business model, the stage where the business begins to thrive is the point where a program is selling on automation and it's able to fill without you necessarily being the bottleneck or the one driving it all.

So when you're constructing your business with that end point in mind, you have to look at the idea you’re having and focus on seeing it through to that end point of success. 

What is your Northstar Offer?

There's a big difference between...

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The Signature Program Blueprint: Your North Star Program (IDE Episode 130)

Mar 30, 2020

In this episode Mariana talks about using a Signature Program Blueprint that she calls the North Star Program. This is the key to taking one program and turning into a 6-figure profit machine.  Which builds the foundation for your coaching business. 

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Key Takeaways For Your North Star Program:

[01:06] If you think you are an entrepreneur that has too many ideas, you must listen to this.

[05:27] This is the thing that successful coaches know about packaging a signature program.

[07:06] What to consider to deliver your signature program

[08:29] The birth of the Impact Formula.  How I came up with my own personal Signature Program Blueprint.

[10:50] Why I don’t recommend a “Course” as your North Star Program.

[11:34] What really matters and the most important thing to keep in mind when you come up with your Signature Program Blueprint.

[15:00] A house is only able to be lived in if it has a furnace. ...

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7 & 8 Figure Messaging For Your Coaching Business In 2020 With Danielle Cevallos (IDE Episode 129)

Mar 29, 2020

In this episode, Mariana talks about with Danielle Cevallos about how to create 7 & 8 figure messaging for your coaching business in 2020. Given the state of current affairs globally we must be able to adapt our messaging to meet our client’s needs and continue to grow and scale our businesses. This conversation will help you to do just that!

Click play below to tune in!

Key takeaways for 7 & 8 Figure Messaging in 2020:

  • How to set yourself apart as you continue to grow and scale your coaching company in a crowded marketplace. 
  • The three things you must do right now (during the current pandemic) to keep your audience engaged and buying your services. 
  • The counter-intuitive and extremely effective strategy you might be overlooking.


Danielle Cevallos is the owner of Firebrand Communication Strategies where she helps 7 + 8 figure CEOs build iconic brands.


You can connect with her further on her podcast Firebrand Radio.


This episode is...

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How to Make 100k a Year Online

Mar 26, 2020

Are you trying to make an income online but feel like you’re just pivoting from one offer to another and not really getting the revenue and results you’re after? When I was building my online business I had many ideas and tried to launch a lot of offers, and I quickly realized that it was a lot harder to sell these things than I had anticipated.  And that was exhausting. If you're in this place, I want to share with you the strategy of how to make 100k a year online. 

One of the reasons that onboarding clients and selling your program feels like an uphill battle, is because you're trying all the things and you’re doing it methodically enough. 

Let’s get into solving that problem for you.

How to make money remotely as a Coach

Establish your Northstar Offer 

As entrepreneurs, we have a lot of ideas and we often go into analysis paralysis thinking about making money with each idea instead of buckling down on one offer and seeing it...

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Frankenstein Business (IDE Episode 128)

Mar 24, 2020

In this episode, Mariana talks about the importance of understanding the foundational business principles that are based on evidence-based business practices and how you can use these to propel you forward no matter what's going on. 

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 Key Takeaways For Frankenstein Business:

[02:28] Why struggling coaches stay stuck for years even though they have taken all the courses and even applied them!

[03:29] What will make businesses truly sustainable, no matter what is going on in the economy.

[03:31] How one of our clients was able to go into a completely different industry and grow her audience and book clients quickly and easily.

[05:50] Why we don’t teach tactics and what we teach instead.

[07:02] The four ways to grow an audience and what understanding this teaches us about growing a profitable sustainable business.

[09:16] How to build a business that stands the test of time and anything going on in the economy.

Ready to...

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