In this episode, Mariana talks about the dangers of both overcharging and under delivering, and the real things we need to keep in mind when figuring out how to price coaching packages.

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Key takeaways for how to price coaching packages:

[02:19] Two sides of the same destructive coin - Undercharging and over delivering a short story

[03:30] Why Undercharging doesn't actually help your clients at all and the issues it brings up

[06:00] The not so obvious drawbacks that happen when you undercharge for your service

[07:57] The price of your program was never the problem, use this to sell it out!

[09:28] You don’t need certification, degrees, or 

[12:02] The real dangers that happen when you consistently over delivering for your clients

 A Lot of mental work needs to be done to get past the blocks that make us undercharge and over deliver for our services. Let us help you get past...

You're a coach. You're running a personal brand. You are trying to get this work out into the world. There's a part of you that's like, “Yes, this is so great. I'm gonna make such an impact. It's gonna be amazing.” And then there's another part of you that's silently like what if it doesn't help people? But this person over there is doing it right and you get re-targeted on all the ads, you know what I mean? Now, I want to show you how to stop comparing yourself to others and launch your group program. Are you in? Then read on.

Even when you're like, yeah, but so and so has a program on it. And their program is bigger. And they have, like, 1000 members. I don't think I'll ever be able to do that or whatever your brain is telling you. It’s still not enough reason for you to give in. And so just because someone's program is bigger than yours does not mean it's better.

It just means there's more people who bought. What does that really mean? It means their marketing...

In this episode, Mariana talks about the Superbowl commercials from 2019 and the psychological sales tricks they use to get inside your head. 

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Key takeaways for psychological sales tricks:

[01:54] How marketing works

[03:02] What Google can show us about dopamine 

[08:38] Mercedes tapping into a fundamental human need

[13:03] Storytelling with Verizon

[21:46] Washington Post knows what they’re really doing

[25:52] Mistakes were made with Amazon and Alexa

[29:44] T-Mobile knows exactly 

[34:19] A lesson in NLP with Sketchers

I help my clients grow and scale their businesses in a sustainable way by implementing a group coaching format. If you’re ready to stop trading dollars for hours and are ready to start leveraging your time then a group program is the way go. If you think we’d be a good fit then please apply for a consultation here.

Related...

Did you know?

We always absorb and consume marketing all the time! A lot of what happens in marketing is psychological.

If you aren't well versed in how the psychology of things work, then you aren't even aware of what's going on and what’s happening behind the scenes. 

Especially these commercials because they all have thousands and thousands of dollars that each company is paying for to create and air a one minute long commercial. They’re very well planned out and have a lot of psychological effects layered in there in a very methodical way.

I want to show you what some of the psychological triggers in marketing they're using and show you how you can use them in your own marketing.

The Psychology Selling Techniques

The Google translate Commercial

They showed the google phone and the lady asks google to translate something for her

Basically it showed some heartwarming scenes with some beautiful music about people of different cultures interacting with...

Imagine revving up your car engine and believing that alone will automatically translate to you getting to your destination just because the engine is doing more work and burning more gas. But as funny as that is, that is exactly what burnt out coaches do when they believe that more work will instantly lead to more results in their business.

However, they usually end up frustrated when their experience is on the contrary. This article is about how to increase your results without more work, but by changing how you show up in your business.

This strategy can increase your production by 100-500% with no additional input. However, your mindset plays a very important role in your overall business success and how you show up in your business.

How Align Your Mindset for Business Success

Your business success depends on how you can manage your brain. That is why we always include complimentary access to Mindset Mastery in all our programs. The aim is to teach you how to align your...

Have you ever felt like the way sales are currently done is not aligned with how you want to show up?

Maybe doing sales the traditional way leaves you wanting to take a shower.

There is a better way! In this episode of The Impact Driven Entrepreneur, Farnoosh Brock the author of The Serving Mindset talks about how to move away from selling and into service. This is a perfect episode for you if you want to do sales differently from a place of love and connection!

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Key Takeaways:

• Why selling from a place of service matters
• How to sell from a place of love and compassion
• What words to use when you turn down clients from a place of compassion and how to get to the point where you CAN turn down clients
• Plus so much more! 

This episode is brought to you by: The BREAK The Feast & Famine Cycle Bootcamp

Grab a copy of The Book The Service Mindset by Farnoosh Brock

Other Resources For You: 

• FB Live: ...

In this episode, Mariana talks about 5 mindset shifts that will help you with your business scalability. 

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Key takeaways for Business Scalability:

[04:15] Create more time for everything you want to do in your life

[08:40] The reason group programs are the best programs

[15:40] You can have more of an impact if you have this one ingredient

[20:15] What you need to do to make sure everybody wins - business, clients and all.

[24:34] Online businesses don’t work, run one of these instead!

Ready to take back your time and start spending more of it with your family? Tired of the feast and famine cycle? Ready to start your own group program?  Let us help! Apply for a consultation here.

 

Related Episodes for Business Scalability:

• Thoughts to Help You Catapult Your Business

• How to Niche Down to Scale Beyond 1:1

• Upscaling Your Coaching Practice to Scale Beyond 6-Figures

The mind is a powerful thing. It can either work for you and against you.

If you're finding yourself in inaction or not taking full advantage of the resources available to you then I encourage examining your thoughts and beliefs.

What are your thoughts?
What are your beliefs?
Who do you believe you are?

Remember to be kind to yourself while asking yourself these questions.

You have full control over both these things. Even if you might not think you do. And these beliefs are crucial for you to scale your business.

Today I want to share with you the 5 beliefs that are key to scaling a business.

How To Build A Successful Coaching Business

Time is a funny thing. We seem to have time for some things and not for others. The first belief you need to change in order to be successful is...

1. I have more than enough time for everything that I want to do.

This is always true. Right now it may feel like you don't have any other options. But let me ask you a question.

Is it important to pick up...

What happened?

You’ve done your research. You understand their problems, pain points, wants and needs. You’ve dialed in your messaging and know what you want to say. However something is wrong and you can’t get any clients.

I had a client who had this same problem and after looking over her content we found out that she was talking to people who didn’t even know they had a problem. As such this made actually getting clients very difficult for her.

She was able to meet them where they are but was meeting them on a level that was making the buying process so much more difficult for her. If someone doesn’t think they have a problem then they’re not going to buy a solution to that problem, much less the solution you’re offering!

Meet People Where They Are

This is how you’re going to attract the right people into your program. What do I mean by this? 

Don’t try to bring them to where you are right away. Don’t...

In this episode, Mariana talks about the 5 levels of awareness that someone goes through in the buying cycle and why we need to understand it. 

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Key Takeaways for Levels of Awareness:

[00:30] How to attract the right people

[02:22] Lowest level of awareness

[07:10] The highest level of awareness

[08:05] Some things to keep in mind about the customer buying cycle

[09:20] Stages of change and moving your clients to make that change

Dialing in on your messaging and speaking to the right people makes all the difference in the types of people whom you’ll get to work with. I not only help all my clients with their messaging, but I also review all their copy. Think we’d work well together? Apply for a consultation here.

Related Episodes for Levels of Awareness:

• Why these Selling Strategy Examples Work So Well for Coaches

• Work with Only Your Dream Clients from Now...