Copywriting comes from the world of advertising and marketing. Now as online marketing has transformed how we do business, copywriting really allows you to get the results that you want. 

Copywriting is the art of using your words to communicate the point you`re trying to make to your audience. What is that action you want someone to take? Your copywriting is what's going to make them take the action or not.

I'm constantly trying to improve how I create content, the messages I'm sharing but also the way my audience responds to that. Along the way I’ve come up with some copywriting tips.

Copywriting is used in everything in your business. From social media, to emails, to sales pages and everything in between. So it’s a good skill to have and something that you shouldn’t neglect.

If nothing you’re putting out is working for you than 99% of the time it comes down to the copywriting. You’re not hitting the pain points of the ideal clients or you're not...

In this episode, Mariana talks about what copywriting actually is and how you can best utilize it in your business and your marketing. 

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Key takeaways for what is copywriting:

[01:07] What copywriting actually is

[02:52] The most common misconception about copywriting

[04:51] The first thing you need to do to appeal to your audience in your writing

[07:40] Do this to keep them engaged in your content

[09:17] Increase the probability of them following through if you do this

Copywriting and your messaging can make or break your business. I’ve helped clients really dial in their message and speak to their ideal customers. When you want to scale your business then you need to be talking to the right people. If you think that we’d be a good fit then please apply for a consultation here.

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In this episode, Mariana talks with Lisa Carpenter about her book release and the journey that she took on her way to launching her business. 

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Key takeaways from Lisa Carpenter:

[00:30] Lisa’s story and the journey she took to start her business

[08:10] Being vulnerable in your business

[10:44] How to be vulnerable and do it from a safe place

[14:12] How to become self aware about needing to work on yourself

[16:30] Curiosity, not judgment

[22:32] What her book is all about and using it as a gateway for her business

[27:04] This sounds like a pretty good way to live your life

Scale your business sustainably while working 3 days a week. I’ve done it myself and I’ve helped my clients do it as well. Will you be next?  Apply for a consultation here.

Related Episodes for Lisa Carpenter:

• Personal Development for Mental Health with Kareen Aristide

• As...

Oftentimes people say they need a team member, but they can't afford it. Don't think they need one and they’re not really sure what they would give them, so they just don’t hire. I think this is a mistake. 

There is nothing like having someone help you with your business. But I understand what they’re feeling. Building a team that is going to support you and your business can feel like climbing a mountain.

Today I want to show you some strategies on how to build effective teams in your business. Including where to find them, how to filter through a sea of applicants and what you need to do to have them stick around for the long term.

When to Hire and Signs You Need to

There are signs you should be looking for to see if you actually need a team member and if it’s important you get one immediately. What are the signs?

You have feast and famine cycles in your business. 

You go through these phases in your business that are similar...

In this episode, Mariana talks about how to build a successful team. Learn how to to find them, train them and keep them for years to come.

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Key takeaways for how to build a successful team:

[03:08] Signs you need to hire some sooner rather than later

[08:00] The CEO mindset you need to have when hiring

[14:15] How to write the job description

[18:53] Use these site to find your team

[20:24] Filter out your applicants so you only get the best

[25:17] What you need to keep in mind when conducting an interview

[30:45] How often you should be meeting with your team and why it's important

[33:19] Starting them off right and keeping them excited

[34:15] Adopt a no-surprise culture in your company by doing this

Getting help in your business can be tough. I had to work through a few mental blocks in order to accept help in my business. We’ve helped many of our clients get past it and build a...

As you are growing your coaching practice and you are deciding on your pricing structure, you’ll also want to start incorporating a group program into your practice. But, that also brings up the question: should I charge more for group coaching or 1:1? 

This is definitely an important question to ask yourself. But, it shouldn’t hold you back from launching your first group program, either.

How can I charge more for group coaching?

The first thing is that successful entrepreneurs are decisive. They make decisions on purpose and are really tuned into themselves while making the decision. 

Unsuccessful entrepreneurs or coaches who are struggling and broke are the ones looking to everyone else on how everybody else's building their business and trying to build it that way instead of tuning in and saying this is how I want to run it.

As you're going through this I really want you to step into the role of a successful entrepreneur who is decisive, tuned into what...

I get it…

Creating content is hard. 

You need to create something that your audience wants to see and something that provides them with value. You need to be consistent with your content posting which means you’re gonna need a massive amount of content. 

All this can be daunting and has put off many people from posting content for their business.

What if I showed you how to create valuable content that you’re audience will love? What if you could make all of this in advance so you’re not scrambling at the last minute? This is what we’re going to be going over today.

Simple And Easy Content Marketing Strategy Plan

There is one very simple strategy you can use to create a ton of content with ease.

Answer questions.

This might seem too easy but you want to create a system around it so it's easy to do as well as logical and converts in your content.

One question you need to answer when doing this is How do we generate desire for...

In this episode, Mariana talks about valuable content marketing and the easiest way to get yourself started with months of content prepared in advance.  

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Key takeaways for Valuable Content Marketing:

[00:56] Simple way to create a massive amount of content very easily

[02:12] Learn how to create desire for your product or service

[04:22] The right way to be looking at content creation

[04:57] Dig deep and know what you’re really selling 

[05:39] This is why you can create content and not lose anything in your business

[06:45] How to easily set up your content creation for the upcoming months

[07:30] One last tip you need to make sure it all lines up

I create a bunch of content about group programs and why I think they’re the best way to scale up your business. I also teach this to my clients and when they work with me they get a very customized and tailored...

I often talk about consistent recurring revenue.

This is crucial for you and your business in the long term. Being stuck in the feast and famine cycle is not a feasible nor a sustainable way to run your business. The highs are great but you already know about the inevitable lows that follow after.

Consistency offers you more stability and the peace of mind of knowing where your money is coming from and not having to worry about if you’ll have enough to survive.

So, it’s important that you’re able to find some sales consistency in your business.

What are Some Ideas for Sales Growth?

Use social media for lead generation.

 Clients are struggling to make sales in their business but spending lots of time on Facebook,  Instagram or whatever platform they’re on. They’re not spending their time wisely.

 I say this with love as I’ve been there, sucked into the social media world and not doing what I'm supposed to be doing. Social...

In this episode, Mariana talks about how you can use social media to your advantage for your business so you can build business credibility. 

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Key takeaways for Build Business Credibility with 5 Steps:

[02:21] The subtle art of using social media for leads

[04:48] Learn how to keep track of all your social media leads

[07:04] The importance of the follow through

[08:05] The secret to a higher conversion rate and more sales in your business

[11:01] How to build your momentum up and ride the way in your business

Want to build credibility for your business? Are you ready to meet your dream clients? Need help converting sales? We can help.  Apply for a consultation here.

 

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