How to Start Defining Your Ideal Client And 3 Ways to Attract Them and Only Them
Not everyone is going to be right for your program.
And that's okay. We don’t need to get everyone to join our program. We only want our ideal clients, the ones who are going to work well with us.
How do I make sure that the people who join my group are all aligned?
How do I make sure they aren’t people who are going to drain me?
What is my intention for the group?
Today I’ll share some strategies to make sure that the people who come into your group are the clients you want to work with. You want to make sure they are aligned with what you want and as well as if they’re someone who the people in the group would benefit from.
But before all that let us go onto defining your ideal client.
Define What Is An Ideal Client For You
- What is that you want?
- What is it that you actually want this group to be like?
- Who is the person that would be perfect for the group?
You need to be aligned yourself, you have to identify what it is that you want...
Work with Only Your Favorite Clients From Now On By Attracting the Perfect Customer (EP #63)
In this episode, Mariana talks about attracting the perfect customer to your business. What you need to so you get the right people for your programs and stop getting those that don’t fit
Click play below to tune in:
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Key takeaways for Attracting The Perfect Customer:
[01:40] The first thing you need to do in order to get your perfect customer
[03:56] Essential skill you need to develop for attracting the right kind of customers
[06:36] If you really want to make sure you have the right customers then do this!
[11:03] The sales funnel and you, what you need to do to make it easier for them to buy
[14:05] A word of warning when you filter
[17:03] Quality vs Quantity in your coaching business
Are you tired of attracting the wrong people? Are you ready to start getting clients that are ready to do the work? Would you like all your clients to be your dream clients? We can help. Apply for a consultation here.
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Set Yourself Up For Success with These Pre launch Marketing Checklist So You Can Have a Bigger and Better Launch
If you’ve ever done a launch then you know how stressful it can be.
Ask yourself how can I get ahead of the launch enough so that I can do this pre-planning and create the runway at all? Because If you're not already creating a launch runway then this is going to be huge for you.
However, you need to do it at your own pace. You gotta walk before you can run. If you don't have a funnel that has ever worked for you then that's your #1 goal.
After you get that down then we can start to optimize it, by adding a runway and more intricacies.
My goal here is to create something of a pre launch marketing checklist for you.
Creating a launch runway is about how you’re going to nurture them and how you’re going to get them ready for your launch. This way when the launch comes up then it’s a no-brainer for them to opt in. Instead of their eyes glazing over and not opting in and not joining your launch funnel.
The Biggest Goal With Your Pre Launch Strategy
...
Pre Launch Campaign Ideas: 4 Secrets to Get People Eagerly Waiting For Your Next Launch (EP #62)
In this episode, Mariana talks about pre launch campaign ideas and steps that you can take before your launch to give you the best possible launch.
Click play below to tune in:
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Key takeaways for Pre Launch Campaign Ideas:
[01:30] You gotta take it slow, one step at a time
[03:17] How to have people ready and waiting for your program doors to open
[07:13] My personal challenge to you
[09:32] What you need to do with your content leading up to your launch
[12:02] Are you training your audience to ignore you?
[15:48] Be everywhere, or as close as you can be
[18:40] What you want vs what you actually have
A successful launch requires a proven strategy. We have that strategy and we have helped successful coaches launch with that strategy time and time again. If this is something you want to implement in your business, we invite you to. Apply for a consultation here.
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The Secret Behind Creating a Group Coaching Format That No One Can Resist!
In the information age there are hundreds of thousands of coaching programs online. Standing out and being unique is a good way to start separating yourself from the rest. It is imperative that when creating your group coaching format that it is absolutely irresistible or it simply won’t sell.
Your offer is the biggest reason why people buy because it explains to them what they’re going to get when they join your program.
How To Create A Group Coaching Program
I was on a podcast once and the host asked me a few questions. “What do you think are the key aspects of someone selling? What are the few most important things for something to sell?”
My answer is that there is only one thing that matters, your offer!
The reason for that is your offer is the culmination of everything. It is where you and what you’re offering meets your people. It is where the solution that you’re providing meets with your people.
That is everything!
If we...
Group Coaching Framework (EP #57)
In this episode, Mariana talks about what you need to consider when creating your group coaching framework. Find out how to make your program stand out and become something that cannot be missed.
Click play below to tune in:
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Key takeaways for Group Coaching Framework:
[04:22] The only thing that matters when you want to sell your program
[05:20] Go from regular program offer to absolutely irresistible with these tips
[07:53] Nail your messaging so they know exactly what your offering
[10:01] If your anxious about what you’re offering, This will help
[11:26] You’re both a lawyer and a scientist in your business, find out how to utilize that to the fullest
Ready to take your program to the next level? We’ve helped hundreds of clients create high end programs that their clients could not help but enroll into. Could you be next? Apply for a consultation here.
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How to Manage Time Wisely as the CEO of Your Coaching Company
Work less and earn more.
This is the dream. To have more time to spend with our families. The entire reason we start our own businesses in the first place.However all too often we get stuck trading dollars for hours and become a slave to our own businesses. This doesn’t have to be the case.If you know how to manage time wisely, you're able to work less and earn more.
When we talk about working less and earning more you need to look at how are my time and earnings being divided between the three types of income.
Know Your Types of Income So You Can Learn How to Leverage Income
I call it the Thrive business model. It’s a 3 prong business model, think of it like a tripod. Each leg is a source of income for your business.
- One on one coaching
This is your dollars for hours type of income. You’re trading your time for money. This is an important part of your business and you don't need to completely remove it.
However if you want to work less you will need...
How to Create Multiple Streams of Income with the Thrive Business Model (EP 54)
In this episode, Mariana talks about the multiple streams of income you can create in your business with the Thrive Business model.
Click play below to tune in:
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Key takeaways for How to Create Multiple Streams of Income with the Thrive Business Model:
[00:46] The three types of income, explained
[03:15] Story about explaining challenge launches 5 times
[06:11] They types of questions you need to be asking yourself when building your program
[08:25] How to avoid building a Frankenstein Business
[10:48] The power of your thoughts, and why group programs are actually not any less efficient
[11:57] The hidden benefits of group programs and how it benefits your clients
Do you want to add another source of income to your business? Are you ready to stop trading dollars for hours? Start your own group program in just 5 days! Register here for a FREE group coaching experience and create your own group program
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How to Grow Your Social Media Followers Even When You Don’t Feel Like It (EP #53: REBROADCAST)
In this episode, Mariana talks about how to grow your social media followers.
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Key Takeaways for How to Grow your Social Media Followers:
[02:13] What do they want right NOW?
[04:08] Make the decisions you don't want to make
[05:14] How to find out exactly where your clients are coming from
[08:53] 0 to 30k followers in a year and a half
[11:54] How to shift your mindset and choose your thoughts
[14:34] How I plan out my content for the next 3 months
[16:07] How to fix that gap in your schedule that happens more often than not
Growing a social media following is going to take some time and effort. This isn’t something that’s going to happen over night. I’ve seen it with all the clients I’ve worked with. If you think we’d be a good fit together then please apply for a consultation here.
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The Mindset Shift You Need to Make in Order to Stop Getting in Your Own Way and Increase the Income and Impact of Your Business
Imagine the world's best supercomputer…
Imagine it working against you. Everything it’s doing is with the sole purpose of sabotaging you and your business. What would you be able to do in this case?
Now imagine it working for you. Everything it’s doing is for the sole purpose of seeing you succeed in your business. Wouldn’t that be awesome?
The good news is that the supercomputer is your brain and your mindset. The bad news is that most people have it working against them. Today I want to show a few tricks to have a mindset shift that will have it working for you instead of against you.
If your mind was indeed a supercomputer then you’d have no issue running a group program. Fortunately you don’t actually need to have one to get a group program going. All you need to get yourself started is my Ultimate Group Coaching Framework. A FREE resource that has everything you need to know when creating and launching your own group program.
