Content is being created these days at an exponential rate. As a coach, it's important that you understand content development workflow and how it is a game changer that will transform your business. Creating content and keeping it fresh can seem like an uphill battle, especially if you are finding yourself in a creative funk or dealing with everyday #life. Content creation doesn’t have to be a struggle though, in fact it can be as fluid as a river, that’s the beauty of content development flow. So let’s say goodbye to the days of not knowing what to post and let the good times flow!

So what does content development workflow even mean?

Content development workflow is a process that you use in your business to create content once and use it in multiple ways on multiple platforms.

The way our workflow is set up is, I create, for example, a video and it is then repurposed into a blog post and other social media content or I create a...

In this episode, Mariana talks about creative funks and how to fight them by learning the art of content repurposing workflow. Content is consistently being produced by millions of people around the world each day. It sometimes can feel like a struggle to keep up but to keep creating. There is so much out there already but if you love to sit and watch a rerun of your favorite TV then you know a repeat isn’t always a bad thing. In fact it can help remind you of your love for the show or the content you once looked out for daily. So lets reengage and learn the beauty of the rerun.

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Key takeaways on how to create a good content marketing strategy:

[02:46] The one thing your content may be missing

[06:20] What decision fatigue is and why it matters in your content creation.

[09:27] How focusing on serving can change your business

[16:00] Why it's okay to feel like a broken record and...

There are plenty of sales tips out there these days that promise to make your closing full proof. Strategies to help no matter the road block. But making the sale, closing the deal to reach your next goal does not have to be complicated. There are plenty of complex things in this world, sales does not need to be one of them. Making the sale can often feel like walking a tightrope, too much force and you lose the sale, too little and the pieces begin to slip. 

But the art of a sale is not  just saying your lines and getting the client to sign the dotted line, it’s about connecting with your potential customers and having a strategy that shows your value. It’s about acknowledging the data over your feelings. And most importantly it’s remembering the confidence you have in yourself.

Making the sale without being “pushy”:

Struggling coaches feel pushy because they’ve ingrained this type of thought into their...

In this episode, Mariana talks about the anxiety, fear, and keys to success in sales. Whether it's finally making those cold calls or reaching your next income goal there are things to remember and practice to be successful in sales. Mariana will show that you will not only make the sale but all aspects of your business will begin to fall into place and flourish!

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 Key takeaways on how to make the sale:

[02:15] The importance of your mindset as you go out to make your next $1000.

[03:40] The question to always be asking yourself in order to make the sale.

[08:50]  The unexpected component to reframing your thoughts so you make that next $1,000.

[14:45] The strategy you need to make the sale

[24:28] Pricing your offer the right way to consistently make sales

Are you ready to make your next $1000 for your business? Go here to download 7 Days To Your Next...

The secret to your success and your clients: coachability

“There’s only one thing standing in your way... so step aside”

Our biggest obstacles can often be ourselves. We resist change or new ideas, holding strong to our own convictions and beliefs. But resistance in business as well as in life can often stop you from moving forward as you would want. If you're wondering why you find yourself stuck, then what you should really be considering is your coachability. 

Coach or client, coachability is something that is universally needed. When you are coachable it means you are open to new ideas and ways of thinking. It means you are willing to admit you are not always right and need a helping hand.

If we already knew the answers to everything there would be no reason to learn and no need to grow. We need to be willing and able to adapt to new ways of thinking in order to find solutions and continue to move forward. 

...

In this episode, Mariana talks about the single concept, the one question that will determine success for you and your coaching business: Am I coachable? 

Putting egos aside means paving the way to success by opening up to learning and growing. Listen as Mariana gives some valuable tips and lessons on how to get your mindset in check.

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Key takeaways for your coaching self-assessment:

[03:10] The question you should be asking  yourself in your coaching business

[05:32] Is there a difference between knowing and doing?

[06:15] How are you willing to change for the better of your business?

[08:45] What those in a 6 figure coaching business are doing that you aren’t?

[09:55] The benefits of letting your ego go  

Don’t let your ego stand in your way. Create the 6 figure business you know you are capable of by...

What is the difference between coaching, consulting, mentoring, and counseling? Is it just a label or is there a difference in how the service is provided?

I’ve had talks with people who feel they aren't getting what they want out of training or other investments they’ve made in their business.

As a provider of a service it's important to label your service as what it really is to describe what you're giving to other people whether it be coaching, mentoring, counseling, or consulting.

Difference Between Training and Mentoring

Training is completely done on your own. Mentoring has someone helping you along the way.

Training typically includes your courses, free training, webinars, etc. These types of things. Anything that deals with the act of learning things. This is what is going to help you know what to do.

Think about it as going into a job situation. You might need to learn how to use the register at a specific company by doing checkouts for people for...

In this episode, Mariana talks about the common mistakes people make when looking at the difference between coaching, mentoring, counseling, and training.

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Key Takeaways for the Difference Between Coaching, Mentoring, Counselling, and Training:

[01:35] The simplest and most straightforward way of providing a service

[05:00] We can't technically tell them what do

[07:47] This is my business, let me show you how I built it

[10:27] This type of work uses past experience and can tell people what to do

[12:53] If you're looking at the past then you’re probably doing this type of work

Knowing the difference between all these services lets you make it very clear about what kind of service you provide. When you’re clear on that it helps you attract the clients you really want to work with. This is just the first step in a larger process and if you need more help with this then we can...