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What are Key Performance Indicators and Why are They Important? (EP #233)

Jun 23, 2021

In this episode, Mariana talks about what Key Performance Indicators are, why they are important, and what ones matter the most for you as an online coach. 

 

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Key takeaways for What are Key Performance Indicators?:

[00:45] This is why you need to know what key performance indicators are

[02:15] How to actively and proactively build your business

[04:00] How to use KPIs to set a $10k sales goal

[05:15] How to step second guessing if you’re on track to meet your goals

[06:15] Managing your team based on KPI's

 

Need help with crafting your KPI's for your business? Hop on a strategy session and let’s talk about how you can up-level your online business today. Apply for a consultation here.

 

 

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Content Repurposing Workflow Example for Coaches (EP #232: REBROADCAST)

Jun 21, 2021

In this episode, Mariana talks about a content repurposing workflow example for coaches that utilizes the content you already have to create multiple pieces of social media content to promote your online programs and services. 

 

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Key takeaways for Content Repurposing Workflow Example for Coaches:

[00:15] One of the key pillars to reducing your working hours as an online coach

[02:00] How to run your coaching business like a CEO

[02:15] How dialed in is your messaging?

[02:45] Understanding your ideal client’s headspace

[04:15] Do I really need a team for this content repurposing workflow?

[06:15] Leveraging SEO for social media

 

Are you ready to implement a content repurposing workflow that will help you to maximize your efforts from your existing content? And to have that content speak consistently to your ideal client time and time again?  Apply for a consultation here.

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What is the Psychology of Sales? (EP #231)

Jun 16, 2021

In this episode, Mariana talks about the psychology of sales and how that applies to online coaching. 

 

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Key takeaways for Psychology of Sales?:

[00:30] Defining the psychology of sales

[01:15] The sleazy car salesman no more

[02:15] How to apply psychology into your business

[03:15] Demographics and psychographics

[06:15] Understanding why your ideal clients priorities are important for the psychology of sales

[07:15] Speaking to your ideal client

 

Ready to apply the psychology of sales to your coaching business? Or maybe you’re just wanting a better understanding of the neuroscience behind sales? Selling with psychology eliminates the sleazy car salesman approach and it’s just one of the things that we can help you with. Apply for a consultation here.

 

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What are the Benefits of Working with a Coach? (EP #230)

Jun 14, 2021

In this episode, Mariana talks about the benefits of working with a coach and how you can change your life and business through coaching.

 

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Key takeaways for The Benefits of Coaching:

[00:15] The ultimate game changer in your life and in your business

[01:15] The key to translating knowledge to application and transformation

[02:15] This is why you want to hire a business coach

[03:30] Steve Jobs knew the benefits of coaching

[06:00] How coaching helps you to improve performance

[07:00] The impact of leadership coaching for entrepreneurs

 

Coaching is the ultimate game changer in your life and in your business. If you are ready to apply proven business principles and strategies that will help you to create consistent recurring revenue, we would invite you to apply for a consultation here.

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What is a High Ticket Niche for Online Coaches?

Jun 09, 2021

Many coaches struggle to sell their services and think that reducing their rates or selling a smaller course instead of their coaching packages will make it easier to sell. But, what they don’t realize is the importance of the niche that you’re in. But just what is a high ticket niche for online coaches and how do you know that you’re in one?

 

Burnt out coaches often believe, and then get stuck in the mindset, that cheaper products are easier to sell than high ticket coaching. But, ultimately, this is a mistake that leaves them trying to make ends meet and then wondering how they’re going to scale their business.

 

Now, I don’t believe high ticket coaching is the only thing you should sell. I do however feel that it should be a part of your three tiered business model for consistent recurring revenue. In fact, this is part of what we teach with growing a thriving impactful coaching company that helps people all over the world.

 

High...

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What Does Leadership for Online Coaches Look Like? (EP #229)

Jun 09, 2021

In this episode, Mariana talks about leadership in the online coaching space and what leadership looks like for online coaches. 

 

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Key takeaways for What Does Leadership Look Like for Online Coaches:

[00:30] Here’s what everyone thinks leadership means

[01:15] Who is in a position of leadership?

[02:15] The key elements of leadership

[03:30] How are you leading in your coaching company?

[04:45] Taking action vs motivation

 

Are you ready to take on the role of leadership and everything that it entails? Whether you are working on your own leadership skills or developing your thought leadership; a leader has to lead. And if you are ready to step into the role of Thriving Impactful CEO, I would invite you to apply for a consultation here.

 

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Does Such a Thing as a High Ticket Service Niche Exist? (IDE EP #228)

Jun 07, 2021

In this episode, Mariana talks about high ticket service niches, whether it really exists, and how to create it for your clients.

 

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Key takeaways for High Ticket Service Niches:

[00:30] The cheaper the product or service, the easier it will be to sell

[01:45] The perfect high ticket niche is just like a unicorn…

[04:00] What goes into a premium package

[06:00] The secret to selling your high ticket packages online

[06:30] What does your customer want?

[07:15] Building further on your high ticket package

 

If you are ready to create a high ticket package that speaks to your ideal client, then I would invite you to join us for the Sales So Easy: a 7 Year Old Could Do It challenge.  Save your seat here.

 

 

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How to Be Productive as a Mom Entrepreneur

Jun 02, 2021

Many women who start in corporate and then become moms, want to become stay at home mom entrepreneurs after a too-short maternity leave. The problem with this, however, is that many make the mistake of not understanding the proper business principles that will allow them to become stay at home mom entrepreneurs while working part time hours.

 

5 Tips for Stay at Home Mom Entrepreneur Success

 

#1 - Use a Master Schedule. What this means is basically time blocking your day with the things that you are prioritizing getting done every week. You’re going to look at all of the things that you do -- both as a mom and as an entrepreneur. And then you’re going to organize your day accordingly. 

The big thing to remember here? Kids are kids. Life is life. I would caution you to not be absolutely married to the idea that your schedule is going to be “perfect” and that it’s going to flow easily from task to task.

 

 

#2 - Two Minutes or...

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How to Effortlessly Create Consistent Content that Attracts and Converts Your Ideal Clients (EP #227)

Jun 02, 2021

In this episode, Mariana talks about the easiest way to create consistent content that not only attracts but also converts your ideal clients. This is the exact system that we use for the Impact Driven Entrepreneur and that we teach our clients in our coaching programs. 

 

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Key takeaways for How to Effortlessly Create Consistent Content Online:

[00:30] How to create consistent content without the overwhelm

[02:00] How to transform your long form content

[03:45] The mother of all skills

[04:15] Repurpose + _____ = consistent content for your online business

[05:45] You have your content, now what?

[07:15] Our favorite FREE scheduling tool

 

Are you ready to create consistent content online in a way that aligns for you and your business goals? We would invite you to apply for a free consultation so that you are creating consistent content that attracts and converts your ideal clients so that...

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This is How Stay at Home Mom Entrepreneurs Create Consistent Recurring Revenue (EP #226: REBROADCAST)

May 31, 2021

In this episode, Mariana talks about how stay at home mom entrepreneurs create consistent recurring revenue and how to avoid scammy business ideas so that you can spend time with your kids. 

 

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Key takeaways for How Stay at Home Mom Entrepreneurs Create Consistent Recurring Revenue in Their Business:

[00:45] The Number One tip to getting work done with kids at home 

[02:15] The biggest mistake that’s made with a Master Schedule

[04:30] Your brain is an information processor, don’t overload it

[05:15] Ditch the cape, you are not a superhuman

[06:45] There is no shame in getting help

[10:45] The game changing magic of gamifying

 

Are you ready to create a master schedule that will help you to create consistent recurring revenue in your online coaching business? A solid master schedule is just part of the foundation you need. Apply for a consultation here.

 

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