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The Difference Between Marketing Activities and Sales Activities in Coaching

Sep 30, 2020

At face value, this concept might sound simple. However, I often see struggling coaches leaning more into one or the other without having a full understanding of how they work together. What I want to do is really help you understand The Difference Between Marketing Activities and Sales Activities in Coaching and why the marrying of these two is absolutely critical for you to grow financially. This is especially important as you are scaling your business to become part of the 3 day work week movement while making multiple six figures in revenue.

So here's what I mean by this:

If you're not doing both, you’ll have missing links in your business and you're leaving money on the table. One does not replace the other. 

If you want to book clients this week, next week, and week after week, you want to have your marketing and sales systems dialed in.

Your marketing activity is: your message, what you say, how you say it, where you're posting and what you're doing to attract new...

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How to Get a Coaching Client This Week (EP 182)

Sep 30, 2020

In this episode, Mariana talks about how to get a client this week and some of the common mistakes coaches make. If you want to fill your programs, make a bigger difference, increase your income and decrease your work hours, this podcast is right up your alley. 

 

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Key takeaways for How to Get a Client This Week:

[01:00] The difference between marketing activities and sales activities. 

[03:00] If you don't know what you're selling, how can you sell?

[06:00] The common mistakes of selling a program

[09:00] What you need for your customer success journey.

[12:00] The step-by-step framework for sales and marketing success

 

If you want to succeed as a coach, make the impact you desire and really step into your role of the impactful, thriving CEO while working 3 days a week, join our 3 Day CEO Coach Schedule Workshop here.

 

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How This Coach Embraced the Community to Grow Her Business with Carol Ben-Davies (EP. 181)

Sep 28, 2020

In this episode, Mariana talks to Carol Ben-Davies about her experience and the transformation she got while working with us at  Impact-driven Entrepreneur.

 

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Key takeaways for this episode:

[03:00] How the support she got from other members in the group helped her  learning and growth.

[04:16] How our message clarity program made a huge difference and empowered her to take the next step in her coaching business.

[05:00] How you can literally find whatever help you need to make multiple six figures in your business in our program.

[07:01] How she was amazed by the way she was welcomed when she joined our community.

[08:00] How seeing the impact other coaches in the community were making really motivated her.

[09:06] How our community gave her the privilege of enjoying the benefits of being with like minded individuals.

[14:10] How the authenticity in our program made it stand...

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How to Scale Your Coaching Business with the Profitable Impact Formula

Sep 23, 2020

Warning! If you're not ready to scale your coaching business to multiple 6-figures while working 3 days a week...Stop reading now. For those still reading, We hear you. This quarantine thing has gone on for far too long. And I don't mean that from a health perspective. I think it's what had to be done, we're in the middle of a fucking global pandemic. That is the situation that we're in. But I know many of you are tired. You're unsure if you can build your business in this time and you're losing motivation. You're exhausted from taking care of the kids and everything around the home. 

 

You may be wondering, can I really add this to my plate? 

 

And if that's you, I want to share with you how to scale your coaching business with the Profitable Impact Formula so that you can go into 2021 with your most successful launch ever, start scaling sustainably and have more time for life and kids.

 

Yes, it’s all possible.

 That being said, the doors to...

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What the Profitable Impact Formula Can Do For Your Business (EP. 180)

Sep 23, 2020

In this episode, Mariana talks about What the Profitable Impact Formula Can Do For Your Business. How does adding six figures with a group program while working 3 days a week sound to you?  

 

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Key takeaways for What the Profitable Impact Formula Can Do For Your Business:

[01:00] An opportunity for you to work on your sales mindset, your relationship with sales and your work relationship with selling.

[04:00] Why I am obsessed with adding 6 figures with a group program easy and effortlessly, they just seamlessly come into your life so that you can just work three days a week

[15:00] How would you feel if you could charge $20,000 for your services?

[19:00] The strategy that I have used to simplify everything. A four item daily to-do list so that you only have to focus on those four things.

If you’re ready to join a mastermind group of high caliber women in the industry and...

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How to Organize Group Coaching Sessions

Sep 22, 2020

Many coaches believe that they can easily transition from 1:1 work with a few clients into group coaching. This is not entirely true. But it’s totally possible with the right information. 1:1 coaching is considerably different from group coaching and surprisingly, very few training programs focus on how to organize group coaching sessions...

And that's precisely what I’m going to share with you here. 

So the first thing to think about is the format of your program. 

Group Coaching Format

When deciding on the perfect group coaching format for your program, consider these things:

  • What are your personal strengths as a coach, as a teacher and as a leader, 
  • How are you going to sell and fill your group program
  • How do you plan to meet the needs of your client? 

This will determine which format will suit your program the best. 

Now let’s quickly take a look at the 5 most common group coaching formats.

#1 The Live Workshop.

The live workshop is...

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How this coach retired her partner and created a career that supported their family with Kristy and Flora Ware (Ep 179)

Sep 21, 2020

In this episode, Mariana talks to Flora & Kristy Ware about their experience in going through our program and how they got 136 people in their first launch.

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Key takeaways for How this coach retired her partner and created a career that supported their family with Kristy and Flora Ware:

[04:27] How they were able to turn their passion into a business with the right business format.

[12:11] How they got 136 people in their first challenge from organic reach alone with zero paid advertising. 

[16:01] The strategy of pre-qualifying customers and how they applied it.

[17:21] How they got 95% conversation rate without being salesy.

[26:19] How they identified the part of their business where their strength lies and the part to delegate and outsource. 

[28:50] Why you shouldn't waste time and delay in converting your passion into business. 

Resources mentioned in How this coach retired her partner...

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How to Scale Your Business with a Group Program the Sustainable Way

Sep 16, 2020

Does it feel like you’re always launching to crickets? Are you putting your offer out there but it’s not filling up? What I hear the most from clients in the early stages or as they start a group coaching program, is that they're struggling to get the number of sales in order to really fill that group and scale it. There's a lot of advice out there in the online marketing space of investing money in advertising and scale your business and just go right to passive income products and all of that and a lot less about growing your business sustainably.

And so I want to teach you how to scale your business with a group program the sustainable way.

When I was starting off, one of my very first coaches had an MBA. And I asked her, what was the number one thing that you learned inside of your MBA program?

She said, the number one reason that most businesses fail is for scaling too quickly...

Which is why it is so important to grow sustainably so that you can have your business...

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How to Fill Your Group Program and Scale (EP 178)

Sep 16, 2020

In this episode, Mariana talks about how to fill your group program and scale your business.

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Key takeaways for How to Fill Your Group Program and Scale:

 

[00:38] One of the biggest problems is launching to crickets

[01:10] The first thing that’s really important to know when we look at an overall campaign

[02:25] What makes an offer irresistible

[04:02] The 2 tiered approach to reach your launch goals

[05:52] A way that allows you to create sustainability in your business rather than post and pray.

[09:18] Scaling sustainably

[10:00] The #1 reason why businesses fail

Tired of launching to crickets? Want to build a profitable, sustainable & impactful business based on proven business principles? Consider the Profitable Impact Formula. Join our waiting list today!

 

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How this coach embraced mindset for her life and business with Vanderly Arnold( EP 177)

Sep 14, 2020

In this episode, Mariana talks to Vanderly Arnold about her experience in going through our Message Clarity Program and how it has revolutionized her business and positively impacted her personally.

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Key takeaways for How this Coach Embraced Mindset for Her Life and Business with Vanderly Arnold:

[01:34] How the program made her understand what it means to be an entrepreneur or a CEO.

[03:53] How she figured out who her niche is.

[05:55] How the program provided her with not only the motivation and inspiration but also tools and systems for implementing what she learned.

[11:23] How the program made her think bigger and made her see the importance of high ticket offers.

[12:32] The surprising level of personal relationship and the library of resources she got in the program. 

[14:55] How she was able to get 4 ideal clients by implementing what she learned in the program. 

[17:25] How going through the...

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