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The Importance of a Northstar Offer

Mar 31, 2020

As entrepreneurs, we have a lot of ideas and we often get overwhelmed thinking about implementing all of them.

But the truth is, you don't have too many ideas, you just aren't fully honoring those ideas. 

One of the first problems I see with struggling coaches is a scattering of effort. They start a new program or offer and work really hard and then they start another one and they’re always offering stuff, but they're kind of all over the place. 

That's why I want to discuss the importance of a Northstar Offer.

In a business model, the stage where the business begins to thrive is the point where a program is selling on automation and it's able to fill without you necessarily being the bottleneck or the one driving it all.

So when you're constructing your business with that end point in mind, you have to look at the idea you’re having and focus on seeing it through to that end point of success. 

What is your Northstar Offer?

There's a big difference between...

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The Signature Program Blueprint: Your North Star Program (IDE Episode 130)

Mar 30, 2020

In this episode Mariana talks about using a Signature Program Blueprint that she calls the North Star Program. This is the key to taking one program and turning into a 6-figure profit machine.  Which builds the foundation for your coaching business. 

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Key Takeaways For Your North Star Program:

[01:06] If you think you are an entrepreneur that has too many ideas, you must listen to this.

[05:27] This is the thing that successful coaches know about packaging a signature program.

[07:06] What to consider to deliver your signature program

[08:29] The birth of the Impact Formula.  How I came up with my own personal Signature Program Blueprint.

[10:50] Why I don’t recommend a “Course” as your North Star Program.

[11:34] What really matters and the most important thing to keep in mind when you come up with your Signature Program Blueprint.

[15:00] A house is only able to be lived in if it has a furnace. ...

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7 & 8 Figure Messaging For Your Coaching Business In 2020 With Danielle Cevallos (IDE Episode 129)

Mar 29, 2020

In this episode, Mariana talks about with Danielle Cevallos about how to create 7 & 8 figure messaging for your coaching business in 2020. Given the state of current affairs globally we must be able to adapt our messaging to meet our client’s needs and continue to grow and scale our businesses. This conversation will help you to do just that!

Click play below to tune in!

Key takeaways for 7 & 8 Figure Messaging in 2020:

  • How to set yourself apart as you continue to grow and scale your coaching company in a crowded marketplace. 
  • The three things you must do right now (during the current pandemic) to keep your audience engaged and buying your services. 
  • The counter-intuitive and extremely effective strategy you might be overlooking.

 

Danielle Cevallos is the owner of Firebrand Communication Strategies where she helps 7 + 8 figure CEOs build iconic brands.

 

You can connect with her further on her podcast Firebrand Radio.

 

This episode is...

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How to Make 100k a Year Online

Mar 26, 2020

Are you trying to make an income online but feel like you’re just pivoting from one offer to another and not really getting the revenue and results you’re after? When I was building my online business I had many ideas and tried to launch a lot of offers, and I quickly realized that it was a lot harder to sell these things than I had anticipated.  And that was exhausting. If you're in this place, I want to share with you the strategy of how to make 100k a year online. 

One of the reasons that onboarding clients and selling your program feels like an uphill battle, is because you're trying all the things and you’re doing it methodically enough. 

Let’s get into solving that problem for you.

How to make money remotely as a Coach

Establish your Northstar Offer 

As entrepreneurs, we have a lot of ideas and we often go into analysis paralysis thinking about making money with each idea instead of buckling down on one offer and seeing it...

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Frankenstein Business (IDE Episode 128)

Mar 24, 2020

In this episode, Mariana talks about the importance of understanding the foundational business principles that are based on evidence-based business practices and how you can use these to propel you forward no matter what's going on. 

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 Key Takeaways For Frankenstein Business:

[02:28] Why struggling coaches stay stuck for years even though they have taken all the courses and even applied them!

[03:29] What will make businesses truly sustainable, no matter what is going on in the economy.

[03:31] How one of our clients was able to go into a completely different industry and grow her audience and book clients quickly and easily.

[05:50] Why we don’t teach tactics and what we teach instead.

[07:02] The four ways to grow an audience and what understanding this teaches us about growing a profitable sustainable business.

[09:16] How to build a business that stands the test of time and anything going on in the economy.

Ready to...

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Stages of Business

Mar 17, 2020

In this episode, Mariana talks about different stages of business and how it affects your business.

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Key Takeaways:

[00:48] What is it that may be holding you back in your business?

[3:10] Who you help what problems they have and what solutions you will offer now?

[14:43] Where your customer success journey is led out?

[15:43] how do we start to automate, all of this, and how do we get you out of that process as much as possible?

[16:18] Do you want to add more offerings? Or do you want to do a different business?

[17:00] When are you going to be hiring permanent positions for those tricky areas of your business

Share with me what your plans are for being more intentional and aligned with your purpose on Instagram. 

Related Episodes 

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Contact Us

Mar 13, 2020
  1. To work with us: Apply here
  2. To apply to be a guest on our show, summit, group or other collaboration opportunities with The Impact Driven Entrepreneur Brand: Apply here
  3. For all other inquires, please use our social media accounts:
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Positioning Yourself as an Authority to Scale your 1:1 Coaching Practice

Mar 12, 2020


In this episode, Mariana talks about three ways to help you position yourself as an authority and book high-end clients with ease. 

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Key Takeaways:

[02:12] How do we elevate your positioning and your branding so that you could become the go to authority in your field?

[3:10] What goes on behind the scenes to make your efforts profitable?

[7:44] How do you get seen consistently and be named the authority by others?

[9:30] Creating engaging copy and story

[9:40] Where the markets generally are at in this day and age

[9:50] Selling at that next level of market sophistication

Share with me what your plans are for being more intentional and aligned with your purpose on Instagram. 

Related Episodes 

 

 

 

 

 

 

 

 

 

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EP 125: Sales Objections - Overcome them like a Coach so you don't have to feel pushy or sleazy

Feb 18, 2020

In this episode of The Impact Driven Entrepreneur Podcast, I share how to overcome sales objections like a Coach so you don’t have to be pushy or sleazy you can just guide your clients to an empowering decision. 

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Key Takeaways

[1:14] The secret to recession proofing your business by using the strategy that 8 figure companies are using to grow rapidly.

 

[2:55] The difference between knowing sales is important and fully embracing sales.

 

[6:39] How being an introvert helps you to sell.

 

[8:19] If you have struggled with following up on how to reframe that so you can follow up.

 

[19:10] The single question that drives your marketing launches messaging.

 

[20:58] The ACRE system that we teach in The Profitable Impact Formula to help you overcome sales objections like a coach so you don’t have to be pushy or sleazy.

 

This plus so much more! Click play to tune in.

 

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EP 124: Discover your group program's unfair advantage

Feb 11, 2020

In this episode of The Impact Driven Entrepreneur Podcast, Mariana talks about how to create your group program’s unfair advantage so you can cut through the “competition” and step into your unique space. This episode is a combination of mindset and strategy to help you catapult your results. 

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Key Takeaways

[3:04] Why marketing as a personal brand is more difficult than other businesses.

 

[4:00] How to look at the “Big Names” you may be comparing your program to and how you can use this data to differentiate yourself.

 

[6:53] What divine matches are and how you can think about this to help you trust the process.

 

[12:00] The journey of stepping into being yourself online despite what the “experts” may be telling you.

 

[16:42] Entrepreneurial Amnesia and how it hurts how you show up online.

 

[19:19] Bigger isn’t always better, when you are small there...

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