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How Should CEOs Spend Their Time?

Aug 24, 2021

In today’s blog, we are going to talk about what the point of being productive is, is that the goal, and how CEOs should be spending their time when they run online businesses.

Productivity defined: Output per hours worked. What you actually accomplished in that time. 

 

Productivity vs. Effectiveness

The problem with productivity is that it is often done just to get more done instead of focusing on getting that desired outcome. For most impact driven entrepreneurs, generally the desired outcome is an increase in take home pay for the business owner while doing work that matters to them and helps others.

Have you ever been ultra busy, maybe checked off a lot of boxes, but felt like either no progress was made forward OR that you still have a million more things to do? 

That is due to lack of effectiveness. Effectiveness is far more important the productivity. 

Effectiveness defined: How well you are able to produce the result you want.

So if you do a...

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How to Scale a Business Fast without Product Launches

Aug 19, 2021

In this video and blog, I am going to talk about how to scale up a business without launching.

Let's rewind back to 2016. I was sick and tired of launching. I was constantly doing challenges or webinars to sell my programs and I was exhausted by the entire process. I didn't know how to make consistent revenue and I had to do launches monthly to pay the bills. This was not only exhausting but it was also not very profitable. I would have to invest into ads and expensive contractors each launch which meant less profit margin to pay my household responsibilities. I had to find a way to scale a business fast without product launches.

I knew things had to change but I wasn't sure where to start. One day in talking with my coach I told her, I am going to fill this program but I am not going to launch. She was very good at holding belief for me and was just like okay, you don't need to launch to make money. That was the little confirmation I needed to move forward. Up until this point,...

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Why You Need a CEO Plan + How to Structure it to Win

Aug 17, 2021
Are you looking at your schedule and wondering how you will fit it all in? This can feel overwhelming. And if you are anything like me, this has happened once or twice (Ahem) in your life and business. This is why you need a CEO plan. In this article, you will learn not only why you need one but also how to structure and set one up.

Burnt out entrepreneurs struggle with staying on top of everything coming their way because they spend most of their time reacting.

They spend their time putting out fires: Oh no the website link is broken, the team doesn't have enough to do today I need to figure out what they will be working on, the kids forgot their lunch boxes I need to go to the school to drop them off, what's for dinner? I might as well eat out. And the list goes on. this is exhausting and can lead to burn out quickly because they end up spending their whole day making decisions and expending energy for putting out fires.

After being an online entrepreneur for 7 years, running a...
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What is a Challenge Launch?

Jul 20, 2021

In this episode, Mariana talks about what a challenge launch is and how you can use one in your coaching business to grow and scale your business. This is part of the glossary of terms series that we are doing to launch our YouTube channel. If you haven't already, make sure to subscribe to our channel so you can get the latest information to help you grow your online business.

The challenge launch is a tool to help you to grow your audience, grow your list, and grow your Facebook group. It’s a win-win tool because it adds a lot of value to the market place while generating leads and closing sales. And most importantly, whe we love teaching it is because it creates a system that allows you to predictably sell your programs as our client Obehi states below.

 

What are the phases of a challenge launch?

A challenge launch has several phases. The first phase is the pre-promotion phase. During this phase, you and your team are preparing for your launch. You will be...

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Announcement: We are Changing Things Up!

Jul 14, 2021

In this episode, Mariana talks about what is coming up at Impact Driven Entrepreneur and the reason behind these changes.

 

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What is an Impact Driven Entrepreneur? (EP #237)

Jul 07, 2021

In this episode, Mariana talks about what being an Impact Driven Entrepreneur means, what an Impact Driven Entrepreneur is, and how to become one as an online coach or consultant.

 

Click play below to tune in:

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Key takeaways for What is an Impact Driven Entrepreneur?:

[00:05] The definition of an Impact Driven Entrepreneur

[00:30] The Five Tangible Ways Impact Shows Up

[01:45] The Impact of Being an Example of What is Possible

[06:00] The Gift of Running Your Coaching Company like a Business

[08:00] Invisible Impact and What it Really Means

 

Are you ready to step into the role of Thriving Impactful CEO and fully embrace the vision of being an Impact Driven Entrepreneur? You know that proven strategies will stand the test of time and you’re ready to implement them into your online coaching business.  Apply for a consultation here.

 

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How to Overcome Scarcity Mindset as an Impact Driven Entrepreneur (EP #236)

Jul 05, 2021

In this episode, Mariana talks about the difference between abundance mindset and scarcity mindset and how to overcome scarcity mindset in your online coaching business.

 

Click play below to tune in:

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Key takeaways for How to Overcome Scarcity Mindset:

[00:30] Just what is scarcity mindset?

[01:00] The true root of all evil…

[02:15] The great toilet paper hoarding fiasco

[04:15] Enjoying the present moment

[07:15] Why you just need to let it go

[08:15] Standing in your abundance as an Impact Driven Entrepreneur

  

Are you ready to overcome scarcity mindset in your online coaching business? As an Impact Driven Entrepreneur, you know that there is an abundance of ideal clients waiting for you. Let me help you speak to them consistently. Apply for a consultation here.

 

Related Episodes for How to Overcome Scarcity Mindset:

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What is a Standard Operating Procedure (SOP)? (EP #235)

Jun 30, 2021

In this episode, Mariana talks about Standard Operating Procedures and the importance of using them in your online coaching business.

 

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Key takeaways for What is a Standard Operating Procedure:

 

[00:45] Just what is a Standard Operating Procedure?

[01:15] Delegating through the SOP

[01:45] Taking back your time with SOPs

[02:30] Key elements of a proper SOP

[04:45] How an SOP can help protect your business

[07:30] Why you shouldn’t wait to implement SOPs in your business

 

Are you ready to develop SOPs for your business? As you have just learned, it doesn’t matter what stage of business you’re in, an SOP is an important part of the foundation for your business. If you are ready to implement SOPs in your business, apply for a consultation here.

 

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Everything Online Coaches Need to Know About High Ticket Niches

Jun 30, 2021

What does it mean to be in one of the high ticket niches? And for that matter, what makes a niche high ticket? When online coaches are looking to make the income leap from $25k to $50k, then from $50k to $100k, and then $100k and beyond-- the questions that often come to mind are: how can I do this with my existing audience or is this niche really that profitable? We’re going to answer these questions in this post.

 

Best High Ticket Niches

 

We like to teach our clients that high ticket is defined as a program that you’re selling from anywhere from $3,000 to $65,000 and obviously higher. So, within your market or niche, high ticket may be slightly lower or higher. In both situations, however, it is important that you are basing your pricing based on your market and what is typical of your current market.

 

But what are some examples of high ticket niches for online coaches?

 

Honestly, it comes down to your marketing and what a high ticket package...

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The Mindset for Building a High Ticket Coaching Funnel (EP #234)

Jun 28, 2021

In this episode, Mariana talks about the mindset for building a high ticket coaching funnel and how to really sell those high ticket packages. 

 

Click play below to tune in:

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Key takeaways for The Mindset for Building a High Ticket Coaching Funnel:

[00:15] The starting price for a high-ticket offer

[02:15] Focus on these two things 

[02:45] Your first $100,000 in sales

[04:45] Are you self-sabotaging your mindset for building a high ticket coaching funnel?

[08:45] What you don’t need for a high ticket coaching funnel

[09:30] Framework, framework, framework -- yes, like location, it matters!

[11:45] What nobody tells you about the mindset for building a high ticket coaching funnel in the business-to-business niche

 

Do you have the mindset for building a high ticket coaching funnel? Thriving Impactful CEOs have what it takes to learn how to develop this mindset and more. And if that’s you? I would...

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