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The Secret Way of Coaches That Will Make You Seize an Advantage in a Downturn

Dec 07, 2020

Maybe during this year I kept thinking: 

"How the hell am I going to make it through this year? I lowered my Facebook Ad spent and created more content instead. Nothing seems to work out. 

Everyone around is struggling the same way. It's taking me away from my kids so much. How is it possible to seize an advantage in a downturn like that?"

Burnt out coaches think there are no profits to be gained but everything to be lost inside a downturn, like with the current pandemic going on.

It's like being a deer, staring into the headlights of the oncoming car, being frozen on the spot and not even trying to jump away.

Even when a volcano erupts, is it more important to stay where you are and not move an inch away or avoid being hurt by the incoming rocks and clouds of hot gasses.

Thriving coaches know that they can't sit still and wait for it to be all over. They can't really judge how long the circumstances might last. So they try to take it as it is and find possibilities that...

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This Is How a Successful Coach Builds Her Pandemic Proof Business (EP #199: REBROADCAST)

Dec 07, 2020

“How am I going to build a pandemic proof business? I don’t know if I can take another lockdown like that. I couldn’t see my child for the last few weeks, just because I was stuck here figuring out what to do.”

Thriving coaches know that times during a crisis are rough, but they also know how it can bring their coaching business to the next level. In this episode, Mariana talks about the things you can do during the pandemic and still make it thrive.

 

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Key Takeaways for a Pandemic Proof Business:

00:38] How mindset plays into building a pandemic proof business

[02:49] 2 coaches, same situation, but 2 different outcomes - Why is that so?

[06:03] "What goes up must come down" - How coaches use this to their advantage

[09:18] "What problem can I solve?" - How that will make your business move forward

[10:25] What did other businesses do in order to build a pandemic proof...

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Where is Your Money Going? 3 Easy to Implement Financial Management Tools and Techniques

Dec 02, 2020

In order to succeed in business, we need to pay mind to finances. This is an active activity we need to take. We can’t assume everything is going well without looking at anything ourselves.

Today, I’m going to share with you 3 systems that I use as financial management tools and techniques so you can bring in more money so you can scale up in a sustainable way.

 

The First Of The 3 Big Financial Procedures Every Business Needs

 

Bookkeeping. This is a retrospective view of what just happened. 

Whatever you decide to use, it's just a system to track what just happened. Retrospective review because you only see what happened last week, month, quarter.

Not looking forward. Not a money management system.

You can do this in a few ways. You can use an app or software to track everything for you. You can work with a bookkeeper.  You can even just keep a google spreadsheet and track everything that way.

If you struggle mindset-wise then having it be automatic...

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How to Allocate Money In Your Business - 3 Easy Things You Can Do to Take Back Control of Your Finances (EP #198: REBROADCAST)

Dec 02, 2020

In this episode, Mariana talks about finances and how to allocate money in your business so you can grow and scale sustainably. 

 

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Key Takeaways for How To Allocate Money In Your Business:

[00:32] What people are thinking about finances needs to stop, immediately!

[01:51] What financials really are a reflection of

[03:52] To know where we’re going we know to know where we were

[07:14] The most common mistake i see so many business owners make with money

[09:19] What you need to know about goals and the nuance behind achieving them

 

We’ve not only helped with shifting from a scarcity mindset to an abundance mindset but we’ve also shown them how to implement these three systems effectively. If you need assistance with either of these then please reach out for help. Apply for a consultation here.

 

Related Episodes for How To Allocate Money In A Business:

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This is Why Knowing How to Say No Politely In Business as a Coach Matters

Nov 30, 2020

Have you ever been in this situation: 

“I have taken in this new client last week but she just doesn’t want to listen to me, no matter what I do. I know I shouldn’t have taken her in. My gut feeling and everything else was against taking her in. Now I have missed my child’s soccer practice today, even though I promised her for a long time that I would come over and watch. I wish I knew how to say no politely in business.”

Burnt out coaches believe that they need to take in every person as a client, because they think that this is the way to grow their business. They will keep going even though it is not good for them.

Is it more important to have fulfilled lifelong clients or to have clients quitting on day one and leaving a bad review behind? 

What if I told you that this doesn't need to be the case?

Thriving coaches know it too well themselves. But when they were confronted with those kinds of clients, they politely declined them. They know...

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Who Else Wants to Know How to Turn Down a Client Politely as a Coach? (EP #197)

Nov 30, 2020

You might have experienced this: "I took this client up, but now it's a struggle because she just doesn't want to work with. I wish I could see my kids more often nowadays…  If I only knew how to turn down a client politely.”  Successful coaches know this problem very well. They know how important that is for the future of their business. In this episode, Mariana talks about helpful things you can do to achieve that goal and what it takes.

 

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Key Takeaways on How to Turn Down a Client Politely:

[00:39] How to turn down a client politely by knowing this foundation first 

[02:00] How to eliminate the stress that can affect you and your clients 

[03:11] Do you think that you can solve all the problems for your clients?

[05:25] How to turn down a client politely by doing this simple thing

[05:40] The 3 amazing secrets of knowing your place inside your business

 

Do...

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The Hidden Reason You Need To Be Niching Down In Your Business and How To Do it Effectively (EP #196: REBROADCAST)

Nov 25, 2020

In this episode, Mariana talks about niching down on your business. Why you need to narrow down your audience in order to see more success in your business as well as some questions to ask yourself when you’re ready to do that.

 

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Key Takeaways for Niching:

[01:04] The biggest reason you absolutely need to niche down your business

[06:41] Do you REALLY know who you’re helping?

[10:48] The people who came to you in the past are not the ones you need to be helping now

[11:42] Big or small, what you need to know about the type of problem your solving

[15:02] What is that extra reason they should be working with you?

[16:37] The alternative to niching down your whole business

 

Niching down your business and getting super specific is a great way to stick out in the minds of anyone who hears your name. But before that you need to have exceptional service and be someone worth recommending....

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Why You Can’t Be Doing Everything and Why You Need To Find Your Coaching Niche

Nov 24, 2020

One of the biggest mistakes I see struggling coaches make when it comes to their group programs is the transition from going from what has worked like selling one on one, private coaching, selling on private call etc. to something that hasn't worked before.

When we try to go from a 1 on 1 model to a one to many model we must learn how to narrow our coaching niches.

Some people are going to have resistance to that, I can already hear it. You help people with so many different things. What if i get bored with this topic? I used to be like that, I totally understand.

However once I was able to get past that preconceived notion I was able to see some major benefits.

Group programs are something else that people are hesitant about. However if you can switch to a group format then you’re also able to experience huge benefits in that way. I understand that it can be intimidating but I’ve created the Ultimate Group Coaching Launch Checklist to help you out.

 

Why You Should...

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5 Amazing Top Reasons for Customers to Buy Only Successful Coaches Will Understand

Nov 23, 2020

Have you ever asked what you can do to grow your business? Maybe you have thought about letting more clients into your private coaching sessions. 

But then you realized that you only have so much time before you are overloaded. Maybe you spent time creating a different program. But none of these ideas have solved this problem yet.

"What might be the top reasons for customers to buy from me?”, you might have wondered.

Some burnt out coaches have gotten in their first sales with their sales call. But then they think that the only way to grow is to do more of that same thing. But in reality they mostly make it harder on themselves. 

What if I told you that it doesn't need to be like that? Think about what is more important: Knowing how to grow in your current situation or sticking to the old ways. 

With only a hammer, everything can look like a nail, doesn't it? But is it really better that way?

Successful coaches know about that problem. After they have gotten in...

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Why these Selling Strategy Examples Work So Well for Coaches (EP #195)

Nov 23, 2020

In this episode, Mariana talks about 5 strategies that will help you create scalable sales systems, based on your needs. Have you ever reached the point in your coaching business where you have run out of selling strategy examples? Have you ever been there thinking: "I am getting some sales now. But how can I have time for all those new clients coming in? It's too much for me to handle."

 

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Key Takeaways for Selling Strategy Examples:

[01:07] Why having sales calls is important and what to watch out for 

[02:46] How webinars can be your next selling strategy example 

[03:59] This is why email sequences will help you making more money

[04:48] How the customer success journey will help out with all the selling strategy examples

[05:40] The amazing secrets of a video series and challenges and what they can offer

[06:33] Even though you have set up all those strategies, do you think that is all...

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