Isn't it time to build a coaching business where you make multiple 6-figures working 3 days a week?
Up until now, you have struggled to build a business that you can rely on to pays you a regular salary if you aren't putting in #allthehours.
Now, you are ready to make the income and impact you have longed for but don't want to sacrifice time with your family.
What’s the BIGGEST difference between an online entrepreneur who makes $20k months the norm, attracts ideal clients, and shows up as a CEO everyday…
… one that
😼takes on ANY client (translate: less than ideal).
❎undercharges and over delivers services
💩silently resents her business
💳racks up credit card debt due to the 20 digital courses she’s bought in a single year?
If you guessed “Facebook Ads”, you’d be wrong.
If you guessed “Dropping $20k to work with the hottest YouTube sensation”, you’d be wrong.
And if you guessed…
10,000 subscribers on her email list, JV partnerships with influencers, daily Facebook Lives, and a highly rated iTunes podcast…
You’d be-oh-so-terribly wrong!
Cause while all these things have their place…
(Case in point: Yours truly, except dropping the $20k to work with a YouTube coach!)
They’re only PART of the equation.
And unless you’ve ENGINEERED your business for leverage and scale so that you….
🚫Stop trading dollars for hours…
📈10x the number of clients you’re currently serving in one hour….....so you can be present with your family and do the things you love…
...The income and impact you are working so hard to create, with your head buried in your laptop 24/7, will at best come at the expense of sleepless nights…
….and at worst, completely blow up in your face, with an overdrawn bank account and escalating anxiety levels 😰 and a business joins the 50% of businesses that fail in their first 5 years.
So, if you know without a doubt, that you were put on this earth, to live your purpose, share your gifts with the world, write your own paycheck, and not work for “the man”....
Then keep reading….
Because what follows could easily change the trajectory of your entrepreneurial path, from struggling burned out coach to Thriving Impactful CEO.
But first...let’s address the REAL REASON…..
...Why you’re still the overworked solopreneur treading water & not the Thriving Impactful CEO of your company, even though you’re NOT a newbie anymore
(......and MOST importantly, why it’s not your fault!)
In the early days...
You invested in upping your qualifications and skills to boost your creds...
...that means you bought the courses, invested in masterminds, group coaching programs, even hired the 6-figure guru to coach you one on one.
🎉You signed a few clients here and there….
💓Got them some results....
😡Dropped everything to answer their questions on Voxer, email or FB messenger at every waking hour...
😐Even stepped in to do the work for them (because the perfectionist/control freak/mama bear in you didn’t want them to ‘fail’).
In short, you over delivered, undercharged, went above and beyond to give value, earned the street creds and ‘graduated’ from the freshman batch…
Cut to the present...
By now you’ve EARNED the right to…
🙌more leverage (read not doing all the service work and working fewer hours)...
💫glowing testimonials and ideal client referrals….
💸strong financial rewards as a result of increasing your prices AND getting paid, no questions asked thank you very much!
🎩stop wearing all the hats because delegation is your middle name…
💁🏻All while operating as the confident, successful, and the coveted CEO of your company…
But, your reality is singing a different tune isn’t it?
👉 Still wear as many hats if not more…
👉 Aren’t making $20k (or more-YET) every month...
👉 Spend 3 hours perfecting your content before hitting publish..
👉 Listen to podcasts and make mental notes about strategies that will help you up-level in your business….
👉 And try not to lose it when you’re in the grocery store, pacifying your toddler who’s having her third meltdown, while you’re typing an appropriate response to a needy client who’s asked her 40th question for the day, and since its marked ‘read’ on FB messenger, the ‘overdeliverer’ in you can’t ignore it.
👉 You feel that you should be further along by now…
👉 You feel that you should be able to afford hiring that project manager to help you get things off your plate ...
👉 You feel that you should be able to take a few days off without feeling like your business will fall apart or worse yet, not getting paid if you aren’t showing up ...
And you constantly ask yourself….
“If I’m so smart, capable and hard working….why can’t I get to the NEXT LEVEL?”
Wanna really know?
Businesses Fail Because They’re Run by Employees (or Freelancers) Who Are Masquerading As CEOs.
I know this hurts...deep breath 😗
I got you…
🏃But If you’re in constant hustle mode
😕Can’t pay yourself a decent salary
🙅Hesitate to hire the right support because you worry you won’t make enough to pay them
🙇🏽And think you can still ‘figure this out on your own'.....
Then I gotta be honest with you…
You’ll be worse off than where you are right now….because you’ll have:
👉 Made no significant income working with ideal clients (because they still won’t know you exist).
👉 Spent more money on a few more courses to learn the ‘secrets’, leaving you with more questions than answers…and deeper into debt and eventually closing down your business.
👉 Paid for coaching which is therapy in disguise, leaving you feeling temporarily psyched up to ‘crush it’ - but without moving the needle in your bank account because you still have no idea what to do.
And worse of all...
👉Closing shop, saying goodbye to your dreams of the impact you want to make and wondering what COULD have been possible for your business and the legacy it could have left.
With all that training in your expertise, certifications, and experience
Isn’t it time you ACTUALLY stop being the glorified employee and became the Thriving Impactful CEO?
Let’s get something straight.
🚫You don’t need (or even want) another digital course that teaches you another social media platform that teaches how to double your website traffic that will just leave you overwhelmed, unsure what to do next and resentful that another $2K is gone.
⛔️You don’t want to get lost in the Facebook Group rabbit hole, posting, and commenting on threads, thinking that you’ll have the readers go ape-sh*t over your content and gain *cough* new clients
(P.S: if you’re following a guru’s advice on this one, please run in the other direction as fast as you can a Facebook group does not make a sustainable business!).
👉You just want to be able to get to consistent $20k months doing work you love, without sacrificing your time with your family and most importantly - time for yourself.
👉‘Cause while you were climbing the entrepreneurial ladder, fulfilling your role as mom, wife, partner, business owner, along the way you forgot all about YOU 💖.
☕️And it’s about time that you put your phone on airplane mode, drink your morning coffee while it’s still hot, and spoil yourself with a nice hot bath 🛀🏻 and a book 📖(or an occasional Moscato 😊).
💆🏿Self care should not be a myth.
⏰“I have no time” should not be the most uttered sentence from your lips.
😕The late night chat with your partner where they ask you yet again if you made money (which feels more like foot tapping and clock watching)
Should be replaced with...
🎉celebrating how far you’ve come
📈And sold out high-end group masterminds
And here’s why it’s not your fault where you are today.
Because you’re likely plagued by
The 6 myths that prevent struggling, burnt out coaches from getting to the next level...
Myth # 1: Burnt out and broke coaches think they have to learn ‘everything’
The problem with this is that they waste hours learning so much content that they end up overwhelmed and confused about what to do next…
What learning everything really creates is OVERWHELM!
Which causes them to not take action because it all seems
😨or not quite "right" because they don’t have all the pieces that the teacher taught.
And I don’t have to tell you that without anything happening in a business, no money is made.
As a daughter of two professors, I was guilty of this one, and probably every client I’ve worked with has this unrelenting problem.
So let’s set the record straight.
Thinking you need to learn everything is like saying you need to know everything about being a mother including every cellular exchange that occurs during pregnancy all the way to age 18 before you can have a baby!
What happens when coaches are in constant learning mode, is that they get comfortable in that space.
It becomes easier to learn the next thing than to take action.
Especially because they ask themselves questions like...
💭“What if I still don’t know enough and I look dumb when I launch?"
💭"What if I launch the mastermind and end up with only 1 person?"
💭"What if I don’t know what to say when someone asks me a question or I run out of things to cover in my program?”
If they get too comfy in these thoughts, they do it at the expense of their business growth and eventually it has to shut down because no money can be made when they are...
spending all their precious time they have to build their business...learning instead of taking action.
Learning and doing are two very different things.
The reality is coaches need the right infrastructure in place to grow a business.
You need to know what to do when and then go do it.
Not having the right order is like trying to install a kitchen sink in a room with no floor.
The most important thing is getting the right infrastructure in your business in the right order not learning everything that you will do for the next 10 years.
To make matters worse, there are things that need to be done by the coach and things that don’t.
But struggling coaches that think they can’t afford to hire so they continue to try to...
"Save money" by learning everything and stay stuck trying to figure everything out
❌many of which they should never even be doing if they want to make more money!
What they don’t realize is that by trying to learn it all they go further and further into the whole of wasted hours that don’t produce revenue.
💻Whether it’s a landing page.
📧An email sequence.
📼Downloading zoom calls......
📲Or even managing your Facebook account...
ALL of this can be delegated to superstar team players who adore this type of work and who won’t charge you an arm and a leg.
So spare yourself the countless hours in how to come up with winning Instagram hashtags, perfecting the dimensions on your Facebook cover photo, and even coming up with a winning sales or webinar script.
Your ONLY job is to stay in your zone of genius and operate from there.
The rest? Delegate.
And what if it’s an income-generating activity that cannot be outsourced?
🔵Don’t reinvent the wheel.
Instead use proven templates, scripts, processes and tools that already work
So you can slash your learning curve and spend that time actually making money (or dare I say OFF 😮).
It’s not that broke and burnt out coaches want to learn everything, it's that they are hiding behind their laptop.
They are acting from fear.
💭"What will others think?"
💭"Am I doing it right?"
💭"Is this good enough to share with the world?"
💭"Is this good enough to sell?"
💭"Will this really transform someone’s life?"
The sad part is that they will only be able to truly create the change they long for when they master their mindset and are willing to get out there and fail.
Yet because they are so stuck trying to learn all the right strategies they completely miss the fact that it’s not a lack of strategy that is keeping them stuck...
it’s a lack of mindset strategy that is keeping them stuck.
There is no way that the thoughts they are having ‘That they don’t know enough” will produce clients that are willing to pay for their knowledge and expertise.
(Read that again 😉)
There is no way that the thoughts they are having ‘That they don’t know enough” will produce clients that are willing to pay for their knowledge and expertise.
Thriving Impactful CEOs know that...
taking the right actions at the right time by the right person is what builds a thriving business.
💪🏻They learn only the things they will apply and work on mastering.
💥They master their mindset so that they can align with the results they are trying to create.
😍And then they get results.
❌They are not magical unicorns.
They just have the right strategies, applied at the right time and they are masters of their own mindset.
Myth #2: Broke and burnt out coaches believe they have to work hard to help people
The problem with this is that it keeps the reason they built the business in the first place (Freedom)...
at arms length.
And believing that they have to work hard leaves them
😡resentful of their business
Because the weight of another hand full of clients could crumble the overloaded plate.
Leaving them overworked and underpaid.
But it’s not their fault they have no idea what this is really costing them.
When they build a business based on the “work hard” premise it looks like this…
☔️Working 10x as hard servicing 1:1 clients instead of using leverage by running a high-end mastermind program where they can service 10 clients in one hour instead of 10+.
📛It looks like inefficient backend systems and starting from scratch every time (AKA wasted hours).
❓It means doing everything themselves because “they just don’t know how or what to delegate”.
And if this isn’t bad enough, it leaves them giving less than their best to their family...
Whom they want to leave a legacy for in the first place.
For me, the big aha moment 💡came when I was running my business servicing tons of 1:1 clients and my child said
“I miss you mommy”.
Sadly I was home the whole time.
I was just not PRESENT with them.
The question is how much is “enough” work for you to feel like you DESERVE the amount of money you want to earn?
How much longer will you continue to spin your wheels before you decide to build an effective business?
Because 3 years from now, continuing to believe this will not make your business any more effective…
It will just mean you lost another 3 years working your ass off with nothing to show for it.
Myth #3: Broke and burnt out coaches buy into society’s bull shit that they can’t make good money helping people
This leads them to undercharge for their services thinking it's the more noble thing to do.
Which creates two problems:
#1- Their clients get less than stellar results because they aren’t that invested in the transformation.
#2- They continue to under-earn causing them to go to all lengths to try to get the sale (including discounting services and creating new lower end offers) which just perpetuate problem #1.
The level at which client’s invest in a program is the level of transformation they will have.
I have a question for you...
❓How likely are you to do something that will push you out of your comfort zone if you invested $1?
Not that likely.
👉Especially if it's something you have been avoiding doing for some time.
👉And especially if there is any sort of discomfort associated with doing it.
❓What if you invested $1,000?
Different story right?
Well the same is true for clients.
The more they invest into the program, the more likely they are to do the things that the coach has asked of them.
Especially when those things we are asking them to do are things they have been avoiding for some time.
It’s just human nature to want to make the investment worth it.
So when broke and burnt out coaches believe that they are helping their clients by undercharging what they are actually doing is...
discounting the transformation that the client will receive.
The truth is society is not going to give them a standing ovation or a pat on the back for under charging...
and neither will their clients.
Instead the clients will say “Their program just doesn’t get results”.
And the worse part is that the coach then starts to think there is something wrong with them as a coach.
They aren’t good enough at coaching.
Their program isn’t good enough to get results for people.
When really it was all caused by this false belief that they can’t make good money helping people and that it is somehow more noble to charge people less to help them.
So how long will you continue to believe society’s bull shit and finally show up for those that need your service?
How long will you keep those that NEED the transformation that you offer waiting?
How long will you keep giving them LESS than the full transformation they deserve?
Myth #4: Broke and burnt out coaches follow internet marketing trends in the attempt to grow and scale their business
There is nothing inherently wrong with any of these platforms.
It is a mistake to think that a trend can build a sustainable business that stands the test of time.
Especially when the teachers of that trendy platform just teach the tactics of how to make it work to make money today...
Instead of teaching you how to build a business based on solid business principles that stand the test of time.
Without the proper infrastructure sure they will get likes and follows but...
Will they create a customer that becomes a brand promoter for life?
Last I checked, likes do not equal dollars in the bank.
Successful companies know that creating a customer journey that takes someone...
👉From a one time purchase to…
💸A lifetime promoter of the brand...
Is one of the most important parts of building a sustainable business.
You don’t just have one Nike shoe.
You don’t just go to the restaurant you love once.
You become a regular.
You tell all your friends about how great it is!
Yet in the online space, I am willing to bet you have just ONE course from that online guru teaching the platform of the minute.
And I don’t have to tell you that...
Building a business on a trend or fad is like building a business on a house of cards.
You don’t know what the platform will decide to do and how it will impact your business.
Yet broke and burnt out coaches spend many sleepless nights hoping that the trend they are currently riding sticks long enough for them to get their next client.
And what they completely fail to see in the process is that by the time the catch on to that trend, there will be another and another.
Which only leaves them spinning their wheels trying to keep everything afloat.
They are completely missing the full customer journey that makes a business sustainable no matter what happens in the marketplace.
And when businesses create THAT they become indestructible no matter what trends happen online.
No matter what the global or local market is doing.
As impact-driven entrepreneurs it’s our duty to do more than just sell someone something once.
It’s our duty to use proven business principles to grow a company that has a customer journey that creates lifelong brand promoters...
Not just one time purchasers of an online course.
It’s our duty because it’s not just about us looking cool on that new shiny object platform.
It’s about us being able to service those people that need our help so well that they tell their friends who also need it.
Myth #5: Broke and burnt out coaches wait for everything to be just right
They have to have their messaging “just right” before they get blow up their platforms with content.
That content has to be just right otherwise...What’s the point?
The freebie and funnel has to be just right so they spend months strategizing a complicated funnel.
Their program has to be perfectly laid out before they can get out there and sell it.
Oh and those videos they better be exactly right before they go out to those that purchased.
Next thing they know...months and even years have gone by and not only is nothing “right enough”
😩They are also still not anywhere near where they want to be in terms of business growth.
Not to mention “just right” conditions as a mom running a business...
is like trying to take a picture of 10 adorable puppies and waiting for them to be perfectly in a row...all looking at the camera before you snap a photo…
#1 You won't get a photo. Period.
#2 You will miss all the best (and cutest!) candid shots 🐶.
Those candid shots are us deciding we want to fully live our life!
Embracing the messiness of having a family AND a business.
Helping others with our business and feeling extremely fulfilled.
Growing for the sake of our own souls evolution not just for some external result.
Yet for most people since they have never really allowed themselves to HAVE everything they want...
They continue to keep what they want just beyond their own reach and it manifests as waiting for things to be “just right”.
I have seen this problem of “waiting for the perfect conditions” plague the newbie all the way to people who already have a multiple 6-figure business with a huge audience that now they become terrified of losing.
The conditions will never be perfect enough.
Because it’s just another excuse that broke and burnt out coaches use for hiding behind fear.
😳The fear that it might actually change their life for the better.
‼️ That OMG they actually could make this happen.
🙍🏻The fear of what others will think when they do make it happen...
💭"Will they think I am uppity or that I think I am better than them?"
💭"Will my family alienate me or think 'Who do you think you are?'"
💕We all know if you are even remotely concerned about this for even one millisecond of course you don’t think that you are better than them!
And most of all the fear that they will still not feel satisfied in their creation.
That they will still want more.
They don’t trust themselves that they will actually celebrate how far they come when they reach that next carrot.
There is a part of them that keeps them from attaining the goal because they fear that they will continue to drive themselves to the next goal without acknowledgement.
Thriving Impactful CEOs handle all this a little differently...
💞They embrace the gorgeous and messy process of life.
🏂They go for it because they know they are meant for so much more.
They trust themselves in the process because they acknowledge themselves for how far they have come.
They don’t wait for perfect conditions, make decisions that will move them forward despite their imperfect conditions.
And one more thing...
They know that nothing is perfected without data.
If what it really took to sell a program like hotcakes was making it absolutely perfect then Apple would have held off on their first iPhone/iPad/iPod launch until those products were "perfect".
The engineers who made these products, didn't make it defect free the first time round.
Not even the second or third.
Yet apple sold millions of their products with defects and had lines out the door for each release.
But Steve Jobs launched his products because he BELIEVED in them.
He believed in his vision.
How much do you believe in the impactful work you do?
How much abundance are you willing to receive in the imperfect messy middle?
For Steve Jobs, it was a great deal of abundance and what an impact he made.
What will it be for you?
Myth #6: Broke and burnt out coaches think that they are still not good enough, experienced enough or qualified enough
Newsflash: The seal of approval from the mayor of the internet is not coming.
The degrees, the corporate experience, the years of coaching can all be there and yet broke and burnt out coaches still...
tell themselves that they are still not good enough, qualified enough or experienced enough.
That next certification will be the ticket.
(but even after they get it there's still 10 other certifications they don't have and "need")
What broke and burnt out coaches are failing to see is that by telling themselves that they still don’t have the creds they are..
just prolonging their ability to make their business actually work.
Compounded by the fact that many times they are still in a 9-5 J-O-B that pays the bills or relying on their spouse to pay the bills.
This is a recipe for continuing to play small, not embracing the uncomfortable and not continuing to grow their businesses.
When will the experience be "enough"?
When will you be qualified enough?
When will you tell yourself you are enough NOW, just the way you are?
Because we both know there is someone out there who had less creds than you that made it happen.
Isn’t it time to stop envying them and start making it happen for YOU?
Until you change the way you lead and show up in your business, how will your potential clients follow you?
You gotta take the lead.
You’re a CEO and you need skills to run a company.
I get it, it’s easier to tell yourself you “aren’t ready” than it is to get uncomfortable and put yourself out there.
And that is what is currently keeping you as the best kept secret in your industry.
Those you are meant to serve are waiting for you to lead ❤
If you think that getting to the next level in your business, hitting those consistent $5-$20k months, without sacrificing your time, well-being and family is next to impossible….it’s time you approach your business with a fresh lens…
Because when you have a proven roadmap for your business, the way I’m about to show you, you’ll finally….
👉 Scale up your income and impact in a SUSTAINABLE way that feels good, non-scammy and is in alignment with your personal values (AKA Ethically Profitable™!).
👉 Get back 10 hours per week in your schedule and show up as the visionary CEO in your company and operate from your zone of genius, instead of a glorified employee, or worse as a hired minion.
👉 Go out on date nights, never miss your child’s soccer games, and even get out of the office during mid-day to have lunch with your girlfriends.
👉 Answer with confidence and zero guilt, when prospects ask “So what’s the investment?”
👉 Feel fully supported, cared for and relieved with a team of highly engaged A players who buy into your vision and skillfully execute it.
👉 Celebrate your accomplishments and take pride in the fact that you 100% showed up, physically and emotionally instead of half-assing it, like you’ve done in the past.
These outcomes are totally within reach for you and your business.
But unless you have these 3 essential components available to you on the other side of this sales page, you’re going to be sitting at your desk, taking the same fruitless actions, and sighing “Someday, I’ll make it”.
Now you no longer have to say that…..Because “Someday” is NOW….
But first, you’re probably wondering….
Who the heck am I to tell you all this?
I’m Mariana Ruiz.
And when I’m not dreaming about vacations in Italy and devouring chocolate gelatos, I’m playing mom to three adorable children (two human babies under 6 years of age and my 8 year old shitzu-poodle).
Having been born in Venezuela and immigrated to the US with my parents when I was 7 years old, I am no foreigner to hard work and ‘putting in my dues’ 😊.
In fact, I went to nursing school and climbed up the corporate ladder where I was about to oversee 3 hospitals when my preemie daughter was born and I went all in on my online coaching side hustle.
When I decided to go all in with my coaching business, I worked very hard (still do) at transforming my employee mindset to a thriving impactful CEO. I know what it’s like to not spend time with your loved ones when you’re on a coaching call with a less-than-ideal client at a less-than-ideal-hour, only to pay the bills.
After some hard lessons, ugly cries and going back to the drawing board and hitting re-start...things look different...
I run a coaching company where we help coaches scale their businesses with high-end group programs.
My team and I believe the world will be a better place when everyone owns their zone of genius and operates at their highest potential.
WE ARE NOT:
“Create a 6 figure business overnight” company.
Overpriced “If I can do it so can you” coaching business.
We are nerds at heart, hardcore implementers and eternal optimists.
Together you and us, will co-create the business of your dreams in exactly 12 months, transforming you from the overworked solopreneur/glorified employee into the 6-Figure Thriving Impactful CEO making a genuine impact in the world.
So how does a coach go from burnt out trying to do #allthethings and having nothing to show for it to a Thriving Impactful CEO?
The Profitable Impact Formula®
A Comprehensive Implementation Program that
Helps Coaches Add 6-7 figures in Revenue by Helping Them to Become Thriving Impactful CEOs
Running Impactful Businesses Using The Impact Formula® Methodology.
What this means is...
👉No more spinning out without making massive leaps in your income.
👉No more trying to figuring out your business without a proven and battle tested blueprint.
👉 No more undercharging, under earning, overcompensating, and working with clients who don’t respect your boundaries, keep you ‘hanging’ and don’t make timely payments.
👉 No more being the ‘Chief Everything Officer’ in your business, but instead hiring engaged A-players who take things off your plate so that you operate from your zone of genius.
👉 No more watching your peers in the industry (with sub-par service) zoom ahead of you, while you remain where you were a year ago.
👉 No more having a business that feels more like a J-O-B you can't clock out of and instead making a permanent shift to being a force of awesomeness, badass leader and a born-for-this CEO...
After working with coaches all over the world over the years, we discovered
5 Key Differentiators that allow Coaches to become Thriving Impactful CEOs.
We’ve embedded these into our proven system for exponential business growth and here’s how it all breaks down...
Differentiator #1: Thriving Impactful CEOs Build Impactful Businesses
An Impactful Business:
- Pays the owner a steady salary + bonuses
- Provides employment opportunities
- Transforms the lives of their clients
- Gives back in meaningful ways
- Markets and sells in way that adds value
- Provides the owner time freedom
In The Profitable Impact Formula® program we partner with you to create an impactful business and we do this with our proven house framework that we will introduce you to shortly.
Differentiator #2: Thriving Impactful CEOs Use Proven Business Principles to be Effective in Business Growth
What this means is when we partner together you will...
✔ Communicate the value of what you do so you can charge premium rates & create massive transformation for your clients. When you know how to communicate the value of what you do you no longer have to rely on pushy sales strategies or techniques that make you feel out of integrity. Your programs will practically sell themselves.
✔ Focus on the 10% of activities that make you money and become a master at executing them or better yet, learning how to manage your team to!
✔ Structure your programs and services for sustainability and profit while meeting your lifestyle needs! It is possible to make multiple 6-figures working 3 days a week with the right infrastructure in place; you can design your business to fit your life.
In the Profitable Impact Formula® framework this is the basement of the house we will build together (Pictured below).
It is the foundation on which your house must stand so it's critical that this part is done appropriately.
💸Do this right and you will easily book high-end clients, never go hungry for leads and sales and create the freedom to be able to take weeks off at a time.
😫Do this wrong and you create a glorified J-O-B that you can't clock out of.
Differentiator #3: Thriving Impactful CEOs Create A Customer Success Journey That Creates Loyal Brand Promoters
Using our signature framework, you’ll create your own customized journey...
That takes people from a stranger on the internet to loyal brand promoter.
The best part? It will be completely unique for you and your business.
This is the process that you will utilize to generate cash daily and weekly in your business.
By the end you’ll:
- Have systems and processes in place that turn social media followers into lifelong customers on autopilot.
- Attract ideal clients that want to pay you for your high-end services.
- Get sales in your business daily and weekly instead of only when launching.
- Lower your marketing and advertising costs by keeping more of your current clients for life and create brand promoters.
And you will know the exact levers to pull to scale your income + impact because you will have an in depth understanding of the pillars of our customer success journey framework:
✔ Attract: Be a magnet for your ideal clients online and get them coming to YOU asking what you do.
✔ Connect: Create quality connections that move people from strangers on the internet to qualified leads that will pay for your high-end programs.
✔ Commit: Get potential customers come to YOU asking for your help. No more chasing customers once you have mastered this.
✔ Convert: Master sales events and do them YOUR way. There is no cookie cutter system that you must do. Instead you will select the style that best suits you and your strengths.
✔ Keep: How much is it costing you to have clients fall off your client base each month? In this section we teach you exactly what we do to keep 50% of our customers. Plus how to get them to be lifelong promoters of your brand.
Differentiator #4: Thriving Impactful CEOs Create Leverage
Plain and simple if you want to achieve 6-7 figure growth in your business things have to get done every day to move the needle forward.
But that does not mean it has to be YOU doing #allthethings.
When we talk about leverage we mean leveraging both your service and the work you do in the business.
You will begin by creating a Northstar offer in your business.
Your Northstar offer is one leveraged offer that you will take to 6-figures in revenue working 1 hour a week.
We recommend a high-end mastermind program for this because it’s the easiest and fastest way to begin to scale a coaching business.
A portion of the revenues from your Northstar offer can be reinvested into building a profitable team.
In The Profitable Impact Formula®, you will create leverage by utilizing the most important levers that scale a coaching company:
- Three key types of offers that get you off the hamster wheel of trading dollars for hours.
- Hiring a highly profitable team you can trust that will produce 4-14 x what you pay them.
You will know exactly what levers to pull because you will:
✔ Have the right offers that grow and scale a coaching business.
✔ How to strategically have three key offerings in your business so that each is generating 6-figures per year without competing with each other.
✔ Know how to hire, manage and train a team that makes 4-14x what you pay them (even if you are on a small budget and you have no experience hiring or delegating).
✔ Understand what has to happen to on-board your team members for success. Including the most critical training that most coaches skip that costs them thousands.
✔ The exact tasks to delegate and how to measure employee performance in your specific business.
✔ How to use personality tests and screenings to determine an ‘alignment match’ between you, the employee and ensure that they will stand behind your mission 100%.
Differentiator #5: Thriving Impactful CEOs Implement the right strategies at the right time
Rome was not built in a day.
And neither will your Thriving Impactful Business.
In order to remain profitable from day one, the timing and implementation of the strategies you choose to execute on are paramount.
Which is why we created The Stages Of Business Framework.
Using this framework you will:
Know exactly what to do when no matter how “New” or “Advanced” you are in your journey to building a Thriving Impactful Coaching Company.
This takes the guesswork out of what strategies to learn and apply and reduces time wasted learning unnecessary things that you will need to piece together to make profitable and being stuck in overwhelm.
You will meet privately with Mariana every quarter to set up your goals and implementation plan.
We believe that results happen when you get accountability and support every step of the way.
Each month you will also receive a private coaching call with an accountability coach to assess your progress and ensure you stay on track with your quarterly goals.
True change happens when you know what to do when and you make it happen.
We help you to move through the bullshit and make it happen…we do not just teach you a strategy in a video.
If you are like most of the clients who come to work with us, you know what to do, the problem is not in just learning what to do it is in actually doing it.
We have gone to great lengths to ensure that The Profitable Impact Formula® is an implementation program not just a “Course” or “Coaching Program”.
This is not just about watching video lessons, filling out pretty worksheets and filling your brain with ideas.
The Profitable Impact Formula® is about taking action and getting results.
Now, Let’s talk about how this program actually helps you to get shit done...
Rather than just teach you things you already know or won't ever do...
You won't just learn what to do you will get accountability and support and we will review your work.
Your time to become a
Thriving Impactful CEO running an impactful business is now
You are ready to grow and scale your business to consistent 5-figure months and more if…
You are an ambitious, heart-centered, and an impact driven entrepreneur who wants to leverage her business with a group program, and run their business like a Thriving Impactful CEO so that you can savor time with her loved ones.
You take 100% responsibility for your actions. The confidence you need to get to the next level may take some work but you’re willing to buckle down and do what it takes.
You want strategies, accountability, masterful coaching and a plan that’s customized to YOUR business and not a cookie cutter version of the digital courses you’ve been accumulating.
You have no problem investing a couple of hours per day to reach your dreams.
You are learning #allthethings about scaling a business, becoming a better marketer and overall expanding your business, but are unclear on the HOW to actually make it happen (hint it has to work together and that's what this program will help you with!).
You feel excited knowing that 12 Months from now, your business will have a 180 degree shift from what it is today. You’ll have scaled your income to consistent 5-figure months, worked with clients using a leveraged group program, created passive income streams, built a strong team that contributes to your company’s ROI and carries out your mission, freeing you up to lead from a place of purpose, vision and enthusiasm. And finally, you’ll have the time to take off from work and make time for people in your life!